Netherland's Holland Casino Online announces leadership changes

Holland Casino Online has announced key leadership changes as part of a restructuring effort at its head office. The company aims to streamline operations and enhance efficiency by adjusting its management structure.

Effective April 1, Jan Paul van Heemskerck van Beest will step into the role of Director of Guest & Product Development, replacing Jeroen Verkroost, who currently serves as Director of Digital Transformation. Verkroost’s position will be eliminated as part of the restructuring and he is set to leave the company at the beginning of next month.

Van Heemskerck van Beest, who joined Holland Casino Online in September 2022, brings extensive experience in guest engagement and product development to the role. His new responsibilities will focus on enhancing the online gaming experience and maintaining high service standards for players.

Additionally, Holland Casino Online has named Pieter Boers as Director of Casino Technology & Operations Support. Boers, a long-time company executive since 1998, has held various roles within the company, including its IT department. His appointment is expected to ensure continuity in IT leadership and will support the company’s technological advancements and operational efficiency.

Holland Casino, founded in 1975, operates under the country’s only casino license and has expanded to 14 physical locations across the Netherlands. As part of its digital expansion, it launched Holland Casino Online on October 4, 2021, offering a regulated online gaming alternative.