Uplatform shares new Customer Journey Mapping (CJM) guide

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM."

"This powerful guide is your blueprint for crafting personalized, seamless journeys that not only keep players engaged but also build lasting loyalty and drive higher profits," the company announced. "Rule your players' hearts with the proven strategies of Customer Journey Mapping (CJM) and turn every player interaction into a chance for greater success."

In the competitive world of iGaming, understanding player behavior is essential for business success. As iGaming operators face increasing challenges in a crowded market, this guide will help equip them with the knowledge and tools they need to map their players' journeys from first touch to long-term loyalty.

The guide covers the 7 steps to "winning players’ hearts and creating standout player experiences," including:

• Proven onboarding and acquisition strategies that attract the right players from the start
• Keeping players engaged beyond their first deposit
• Re-engaging dormant players before they leave for good
• Balancing player experience with region demands
• Utilizing smart tactics to boost retention and lifetime value
• Personalization hacks that drive real revenue growth

Maria, Head of Marketing at Uplatform, explains: "We created this guide to make things clear and actionable for operators who want to take their player journey to the next level. It brings everything together in one place—a MASSIVE amount of info on every step of the CJM, real insights, hands-on examples, and smart tips—to help build journeys that truly drive loyalty and revenue."

"Sure, it’s super useful for new operators, but even seasoned ones might break out of that tunnel vision and see their marketing from a fresh angle. Who knows—your next smart idea might be just one click away!" she added.

The company describes this new guide as a "game-changer for operators aiming to rule their players’ hearts and maximize profitability."