SOFTSWISS promotes Max Trafimovich to International Non-Executive Director

iGaming software provider SOFTSWISS has announced the appointment of Max Trafimovich to the role of International Non-Executive Director. Trafimovich will provide strategic oversight and independent counsel on business-related matters in this newly established position.

According to SOFTSWISS, Trafimovich has been an integral part of the company since 2013, starting as a Business Development Manager and advancing through key roles including Sales and Marketing Director and, most recently, Chief Commercial Officer.

Throughout his tenure, SOFTWSISS says he has been instrumental in driving the company’s expansion into new markets and has played an important role in mergers and acquisitions, significantly contributing to the provider’s growth and success.

Ivan Montik, Founder of SOFTSWISS, commented on the appointment: “Max’s deep understanding of our business and his brilliant business skills have been invaluable assets to SOFTSWISS. We are confident that in his new role as International Non-Executive Director, Max will continue to provide insightful guidance that will propel our company to new heights.”

Trafimovich also shared his thoughts on the new role: “As SOFTSWISS continues moving forward with steadfast ambition, I’m excited to take on this new challenge. This role offers a unique opportunity to look at the business from a wider perspective – to spot patterns, connect the dots, and bring forward transformative ideas. I look forward to contributing to our long-term strategy in a more independent and cross-functional way.”

"This appointment underscores SOFTSWISS’ commitment to strengthening its leadership team and enhancing strategic governance as the company continues to evolve in the dynamic iGaming industry," the provider noted.

Trafimovich will be representing SOFTSWISS at the upcoming SiGMA Americas Summit, taking place on 7–10 April 2025 at the Transamerica Expo Center in São Paulo, Brazil. On-site, he will work with a diverse team of SOFTSWISS professionals from various departments, including Rubens Barrichello, Non-Executive Director in Latin America, who will be at SOFTSWISS Stand M85 and deliver a keynote address at the conference.