BiS SiGMA Americas 2025 kicks off with focus on online betting regulation in Brazil

The Transamerica Expo Center in São Paulo (SP) opened its doors this Tuesday, April 8, for the 2025 edition of BiS SiGMA Americas. Considered one of the largest gatherings in the gaming and betting sector, the event is expected to bring together an estimated audience of 18,000 visitors from diverse backgrounds: entrepreneurs, executives, regulators, lawyers, specialists, and others.

Although the official schedule began on Monday, April 7, with the SiGMA Awards ceremony and other activities, Tuesday marks the first day of exhibitor booths and conferences at the Transamerica Expo Center.

The event occupies more than 35,000 square meters across five halls, featuring over 300 exhibitors. Betting operators, platform providers, game developers, payment companies, media outlets, and more are present at the first BiS SiGMA Americas to be held after the launch of betting regulation in Brazil.

Discussions will focus on the Brazilian market and its specific characteristics, offering an opportunity for domestic and international companies to understand the new rules, as highlighted by event co-founder Alessandro Valente.

Tuesday also marks the beginning of the conference schedule, which will be held on three stages until April 10, the final day of BiS SiGMA.

The program includes panels on various industry topics: the proposal to legalize physical casinos, responsible gambling, state and municipal lotteries, combating the illegal market and money laundering, KYC in iGaming, match-fixing, and more.

Check out the full conference schedule for the first day:

JARDINS STAGE

• 10:00 – 10:05 Official Opening

• 10:05 – 10:20 Official Opening Ceremony – Welcome Speech
  With Eman Pulis (SiGMA Group), Alessandro Valente (BiS SiGMA Americas Co-founder), and Carlos Cardama (BiS SiGMA Americas Co-founder)

• 10:25 – 10:55 Opening Ceremony – São Paulo Authorities & Ribbon-Cutting

• 11:20 – 12:20 The Current Landscape: Debates and Challenges in Regulating Physical Casinos in Brazil
  With Magnho José (IJL and BNLData), Carlos Cardama (BiS SiGMA Americas), Alex Pariente (Hard Rock), and Senator Irajá Silvestre

• 12:25 – 12:45 Success Depends on Who Runs Beside You
  With Rubens Barrichello (SOFTSWISS)

• 12:50 – 13:30 CONAR and the New Frontiers of Advertising in iGaming
  With Fernanda Batistella (MYLaw Advogados), Fatima Bana (Winning Bet Consortium), Juliana Albuquerque (CONAR), and Leonardo Benites (Propane)

• 13:35 – 14:15 Conscious Communication: Inspiring Responsible Gambling Campaigns
  With Flávio Figueiredo (iGaming Brazil), Fellipe Fraga (EstrelaBet), Antonio Forjaz (Sportingbet), Patrícia Prates (Superbet), Felipe Costa Nadalini (Optimove)

• 14:20 – 15:00 The Value of Branding: The Role of Branding and Advertising in Successful Operations
  With Guilherme Savedd (Kalma), Anderson Nunes (Casa de Apostas), Hebert Luiz Terra Gaban (Lottoland), Bruno Geraldini (Brazino777), Claudio Faccio (Nyce Int.)

• 15:05 – 15:35 High-Performance Digital Media Strategies That Convert
  With Leonardo Benites (Propane), Rafael Camargo (Kwai for Business), Sandro Cachiello (Meta)

• 15:40 – 16:00 Rapid and Profitable Expansion: How CRM, Acquisition, and Product Work Together to Maximize LTV and Reduce CAC
  With Marcell Rosa (Clevertap) and Thiago Tomé (Rei do Pitaco)

ITAIM STAGE

• 11:05 – 11:45 Compliance in Action: The Key to Effective Regulation in Brazil
  With Raiana Falcão (SPA), Roberto Armelin (São Paulo FC), Chantal Pillet (Krol Associates), Jacqueline Favraud (Sportingtech)

• 11:50 – 12:30 The Path to Inter-Ministerial Cooperation for Advancing Regulation
  With Regis Dudena (SPA), Giovanni Rocco Neto (Sports Betting Department, Ministry of Sports), Martin Lycka (Sportingbet), Luiz Felipe Maia (MAIA YOSHIYASU Advogados)

• 12:35 – 13:15 Virtual Casinos and Fixed-Odds Betting: Critical Analysis of Brazilian Regulation
  With Luiz Felipe Maia (MAIA YOSHIYASU Advogados), Ingo Wolfgang Sarlet (Sarlet Advogados), Dennis Cali (Federal Police), Ana Bárbara Costa Teixeira (Ocean 88 Holdings)

• 13:20 – 14:00 The Power of Rules: Next Steps for Assertive Regulation
  With Luiz Felipe Santoro (OAB SP Gaming Commission), José Francisco Cimino Manssur (CSM Advogados), Newton Cardoso Jr (Federal Deputy), Pietro Cardia Lorenzoni (ANJL), Simone Vicentini (Vicentini Assessoria)

• 14:05 – 14:45 Unpacking Brazil’s Complex Betting Tax System
  With Ana Helena Karnas Hoefel Pamplona (AHP Advocacia), Alexandre José de Paula Lima (Gest Plan), Juan Manuel Calonge Mendez (VPN Advogados)

• 14:50 – 15:30 Exploring Games and Lotteries at the Municipal Level: Visions, Expectations, and Impacts
  With Leandro Pamplona (BKP Advogados Associados), Paulo José Galli (SP Parcerias), Edson Kikuchi (2S Consultoria)

• 15:35 – 16:15 From Regulation to Certification: The Standardization Revolution in Brazilian Online Gaming
  With Jaques Reolon (Jacoby Fernandes & Reolon), Pablo Wosniacki (Lottopar), Marzia Turrini (BMM Testlabs), Francisco Petrônio de Oliveira (Paraíba Government), Leonardo Borges Leão (KTO)

PAULISTA STAGE

• 11:05 – 11:55 The Power of AML and KYC in iGaming Protection
  With Kayky Janiszewski (Legitimuz), Rafael Marchetti Marcondes (Rei do Pitaco), Roberta Guedes (iBetta Bet Compliance), Késsya Curvo (Rivalo Brasil), Paula Braytne (Galera Gaming)

• 12:00 – 12:40 Disinformation and Myths: Educating the Public on Responsible Gambling
  With Ricardo Magri (EBAC), Plínio Lemos Jorge (ANJL), Anderson Rubinatto (Golaaço), Gabriel Moreira (Sport Solution & Marketing), Carla Dualib (SOFTSWISS)

• 12:45 – 13:25 Between Dream and Temptation: How Match-Fixing Attracts Young Athletes
  With Thiago Asmar "Pilhado” (Jovem Pan), Tiago Barbosa Horta (Genius Sports), Felippe Marchetti (Sportradar)

• 13:30 – 14:10 Beyond Bonuses: AI and Gamification Strategies for Sustainable Retention in Brazil
  With Helena do Couto (EEZE), Muriel Le Senechal (Fast Track), Beatriz Melges (SoftConstruct), João Alves (NossaBet)

• 14:15 – 14:45 CRM and Retention: Best Practices to Build Player Loyalty and Increase Relationship Value
  With Caio Ruiz (Ana Gaming), Álvaro Camargo (Xtremepush), Thamillin Valery Klen (Maior Apostas), João Alves (NossaBet), Rodrigo Cambiaghi (Sportradar)

BiS Awards

The day's schedule also includes the BiS Awards ceremony, held at the Tokio Marine Hall. In a lively, fun, and relaxed atmosphere, the awards recognize the executives and companies that have most contributed to the iGaming and betting industry in Brazil over the past year – entry is by invitation only.