SBC Summit Americas to feature Affiliate Leaders Summit for affiliate marketers in North and Latin America

When SBC Summit Americas heads to Florida’s Broward County Convention Center this May, the spotlight will shine on the Affiliate Leaders Summit, a dedicated hub for affiliate marketers operating across North and Latin America.

Positioned within the wider event, the summit offers not just a tailored expo area but also a content program built specifically for performance marketing professionals.

The Affiliate Leaders Summit agenda features eight panels addressing the most pressing topics in the affiliate space — from acquisition, SEO, and retention to regional growth strategies and influencer regulation.

Featuring expert insights from leading affiliates, operators, and digital marketing specialists, the summit delivers both tactical knowledge and big-picture thinking to help affiliates stay ahead in an increasingly competitive landscape.

As players become better-versed in building custom parlays and blending bets for higher ROI, affiliates must evolve their offers, UX, and retention strategies to stay ahead of the game. UX, Marketing and Retention in the War for 2025 brings together Caleb Dykema (CEO, Vault Sports), Richard Gale (CRO, FairPlay Sports Media), Jonathan Sprung (Business Development Director, Media Troopers), and Manuel Stan (CEO, Catena Media) to discuss how affiliates can refine their strategies. The panel is moderated by Andrew Zarnett (Managing Director, Jefferies LLC).

Visibility 101: SEO, Acquisition, and Innovation for Affiliates will bring together Adam Small (Owner, Third Planet) and Gustavo Moretto (Affiliate Consultant, PixGaming) to discuss how advanced SEO tactics, AI tools, and content innovation can sharpen acquisition strategies. Gary Trask (Editor-in-Chief, Casino City Press/GPWA) will steer the discussion as moderator.

Social media influencers have played a major role in shaping gaming trends. Still, their influence has led to increased discussions around the potential need to control the messages they spread. The Regulation of Social Media x Influencers in Betting: Is Prevention Possible? brings together Marco Bianchi (Co-Founder & SVP Operations, BC Ventures), David Fucillo (Senior Director of NFL, NBA & Sports Betting, Vox Media), and Carlos Sanchez (CEO, TipsterChat) to explore the challenges of controlling influencer-driven betting content. They’ll discuss whether influencers can be held accountable for addiction and financial harm caused by their endorsements.

Other panels at the Affiliate Leaders Summit will explore strategic growth, compliance, and data-driven decision-making, with experts discussing how affiliates can move beyond traditional M&A, adapt to evolving regulatory frameworks, and leverage big data to better understand and engage their audiences.

Additional speakers featured across the range of panels include Alberto Simões (Director, Clever Advertising), Darragh Toolan (Co-Founder, Fortuna Edge), James White (Co-Founder & COO, HotTakes), Joseph Sancio (Assistant Director of Affiliate Partnerships, Caesars Digital) and Laura Gago (COO, BETANDEAL).

"I’ve always believed that affiliates are some of the most innovative and adaptable players in our industry. That’s why the Affiliate Leaders Summit is so important to me personally," said SBC CEO and Founder Rasmus Sojmark.

“It’s a space where forward-thinking professionals can come together and tackle the big challenges head-on. As the market grows more complex across North and Latin America, having these open, strategic conversations is key to long-term success.”

SBC Summit Americas will take place at the Broward County Convention Center in Fort Lauderdale on May 13-15, 2025.