AC Milan teams up with Brazilian betting operator Reals for regional partnership in Latin America

Italian football club AC Milan has announced a new partnership with Brazilian sports betting operator Reals. The sportsbook will become an Official Regional Betting Partner of the Rossoneri club in Latin America.

The collaboration aims to reinforce AC Milan's "dedication to fostering deeper fan engagement across Latin America," the club said. The partnership is expected to increase AC Milan's brand visibility in Brazil through Real's presence in sports betting and online gaming, connecting the team with its supporters in the region. 

The synergy between AC Milan's global ambitions and Reals' approach promises to create a "long-lasting impact and enhance the Club's connection with its Latin American fanbase," said the Italian club, which further noted that Reals was elected in 2024 as the 'Best Sportsbook Operator' in Brazil by SiGMA World.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan's presence worldwide.

"By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans."

Rafael Borges, CEO of Reals, added: "Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement.

"Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors."