Resorts World Las Vegas appoints veteran executive Greg Shulman to lead global marketing push

Resorts World Las Vegas has named longtime casino executive Greg Shulman as its new Executive Vice President of International Marketing, as the Strip’s northernmost megaresort seeks to strengthen its foothold in the global high-roller market.

Shulman officially joined the $4.3 billion resort on March 17, following a three-year stint as Vice President of Casino Marketing at the off-Strip Palms hotel-casino.

The company stated that Shulman’s new role is central to its “long-term growth strategy of expanding our international presence.” Shulman, who has more than two decades of experience in the gaming industry, noted the opportunity ahead.

“I’m excited to embark on the next chapter of my career and contribute to (Resorts World’s) success as we look to accelerate our growth in the international VIP player market,” he said in a statement.

Shulman began his career in Las Vegas as part of the opening team at Bellagio in 1998 and went on to serve for more than 15 years as an international marketing executive with MGM Resorts International.

Carlos Castro, Chief Operating Officer and Chief Financial Officer of Resorts World, said the appointment reflects confidence in Shulman’s global reach and deep industry ties. “Greg’s impressive career in the gaming industry is a testament to his leadership and relationships all over the globe,” Castro noted.

Jim Murren, who now chairs Resorts World’s newly formed board of directors and previously served as Chairman and CEO of MGM Resorts, also expressed confidence in Shulman’s ability to deliver results.

“Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth,” Murren said. "We are confident he will be instrumental in supporting our ongoing success and development.”

While the property debuted in June 2021 as the first new resort on the Strip in over a decade to high anticipation, its trajectory has been marred by controversy. The resort has been linked to an illegal sports betting scandal involving a Major League Baseball star, experienced a high-profile leadership departure, and faced disciplinary action from Nevada regulators.

In August 2024, the Nevada Gaming Control Board filed a complaint, which was recently resolved with a $10.5 million settlement, one of the largest fines in the state’s history.

In January, RWLV's board selected Alex Dixon as Resorts World’s Chief Executive Officer. Alongside Murren, the board includes former Gaming Control Board Chairman A.G. Burnett; Michelle DiTondo, an experienced Human Resources Executive with tenures at MGM and Caesars; K.H. Tan, President and CEO of Genting Berhad, the resort’s parent company; and former Nevada Governor and Gaming Commission Chairman Brian Sandoval, who now serves as President of the University of Nevada, Reno.

A previous version of this story inaccurately reported that Resorts World Las Vegas faced multiple state regulatory complaints. It has since been corrected to reflect that there is only one complaint.