Global EDM star Alok to headline INFINITY Lisbon party at SBC Summit

Brazilian EDM star Alok will headline the INFINITY Lisbon party at the SBC Summit, to take place on September 18 at the MEO Arena. Alok, known for hits like "Hear Me Now," will bring his mix of Brazilian rhythms and electronic music to a venue that’s hosted global superstars like Beyoncé and The Weeknd.

"The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok's caliber to the stage takes that to a whole new level,” said Rasmus Sojmark, CEO and Founder of SBC. “I’m proud that we're able to deliver this kind of energy and entertainment to our attendees.”

The MEO Arena, home to SBC Summit's 'Super Stage' during the day, will shift into high gear as it transforms into the venue for the INFINITY Lisbon on September 18 and hosts Brazilian star Alok.

Consistently ranked among the top DJs globally, Alok has maintained a spot in DJ Mag’s Top 100 DJs from 2021 to 2023. He has also collaborated with artists like Dua Lipa, Jason Derulo, and Ed Sheeran, and appears as a character in Garena Free Fire. 

Alongside his musical career, Alok is a philanthropist and the founder of the Alok Institute, which focuses on educational programs, environmental preservation, and social impact projects throughout Brazil. He is also dedicated to nurturing emerging talent through his labels, Controversia Records and UP Club Records.

"The INFINITY brand was born in Lisbon. It's where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude,” said Sojmark. “The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry.”

Alok was originally slated to perform at INFINITY Rio. “Now it feels even more right to have him take the stage in Lisbon, where this whole journey began. It's going to be one hell of a night,” the chief executive said.

The INFINITY Lisbon event is part of the SBC Summit, an annual industry gathering that brings together 30,000 professionals across sectors such as gaming, betting, payments, and affiliation.

The INFINITY Lisbon event is exclusive to VIP Event Pass holders, available for €400 (US$445) with a €200 (US$223) early bird discount. Operators and affiliates can apply for complimentary passes.