Blueprint Gaming enters Switzerland market through Swiss Casinos partnership

UK slots developer Blueprint Gaming, part of the Merkur Group, has entered the regulated iGaming market of Switzerland after securing a major agreement with operator Swiss Casinos. 

The launch sees a host of the supplier’s games made available through Swiss Casinos' online offering, including its branded library, which features the likes of Rick and Morty: Strike Back, The Flintstones and ted Afterparty.

With this agreement, Blueprint Gaming goes live with one of the largest land-based and online operator groups in Switzerland. The launch further expands the provider's global footprint, bringing its portfolio to new partners and players in regulated markets.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “We are excited to partner with Swiss Casinos and mark our entry into Switzerland’s prosperous iGaming market, bringing our iconic and ever-expanding portfolio to a new pool of players.

“Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint. We believe our diverse portfolio of games will resonate with a wide range of players, delivering increased engagement for Swiss Casino.”

Patrick Mastai, Director of Online Casino at Swiss Casinos, said: “Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved game collections from the industry.

“As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases.”