1xBet becomes global betting partner of the Billie Jean King Cup

As the Road to Shenzhen has officially kicked off with the 2025 Qualifiers, 1xBet has become the newest addition to the Billie Jean King Cup by Gainbridge partner portfolio until 2026.

The Billie Jean King Cup (or the BJK Cup) is the premier international team competition in women's tennis, launched as the Federation Cup in 1963 to celebrate the 50th anniversary of the International Tennis Federation (ITF). 

"Together, we will celebrate legendary moments and witness unmatched emotions in a world-class team competition, in a partnership that sees two truly global players united by passion and excellence," the company stated in a press release.

Kerstin Lutz, CEO of Billie Jean King Cup Limited, commented: "We are happy to announce and welcome a new sponsor partner for the Billie Jean King Cup, our Official Global Betting Partner, 1xBet. With their expertise and experience working with various sports rights holders, we are excited to see how we can bring the partnership to life."

Kerstin Lutz

Mark Wilson, a 1xBet representative, said: "Signing a sponsorship contract with the Billie Jean King Cup is another milestone in the history of 1xBet. The agreement with the most prestigious women's national team tennis tournament is a strategically important step that opens up new opportunities for promoting the brand among fans of the most popular tennis events.

"By investing in female sports tournaments, we contribute to the support of women in professional sports," Wilson concluded.

Holding 18 years of experience in the betting and gambling industry, 1xBet offers an award-winning platform for users to place bets on thousands of sporting events and play online casino games.