Melbet discusses the importance of the RevShare model for affiliate marketing

MelBet Partners & Affiliates, the official affiliate program of the MelBet brand, discussed the importance of the RevShare revenue model for affiliate marketing. According to the company, this model, from which a percentage of revenue is split between advertisers and affiliates, often "scares people off with its long-term logic or wins them over forever with its stability."

In an interview with Yogonet, Anastasiia Shcherbyna, Chief Marketing Officer of MelBet Partners & Affiliates, detailed why this monetization format continues to gain ground, even in an era dominated by aggressive CPA (cost per action) strategies.

Why is RevShare still relevant in affiliate marketing?

Because consistent LTV-based income always beats one-time profit. If you bring in high-quality traffic and players who stay, deposit, and play, RevShare helps build a financial safety net.

It’s a strategy for those who think in months and years, not just in terms of a quick campaign payout. You see this especially among experienced teams: they know their numbers, they optimize for retention, and in the long run, they often make far more than with CPA.

What kind of teams typically choose RevShare — and why?

First and foremost, it’s about content-driven projects and teams with strong analytics. SEO teams, bloggers, Telegram channel owners — they work with a loyal, warm audience that doesn't drop off after the first deposit.

Also, it’s about media buyers who are ready to play the long game — they know how to analyze traffic after acquisition and work with retention. These teams understand the key metrics, LTV, CR2, and ARPPU, and how profitable each user can be.

There’s also a category of webmasters who work with VIPs: a single high-roller on RevShare can outperform traffic from a hundred average users.

What RevShare conditions does MelBet Partners & Affiliates offer?

Anastasiia: First, there are no hidden fees, and that matters. We also cover the admin fee on our end, which many advertisers don’t disclose. As a result, their actual RevShare ends up being lower than promised. With us, partners receive payouts exactly as stated in their account — even many top brands don’t offer that level of transparency.

RevShare is available from day one, with no extra conditions. If your traffic shows solid retention, we’re open to discussing custom rates and hybrid models. On average, partners earn up to 50% of the net profit. And for strong GEOs with stable traffic, we’re happy to offer mixed models. We also provide detailed analytics, localized suggestions, and real retention cases. RevShare is about real partnership, and that’s exactly what we build.

Conclusion

RevShare is ideal for those who know how to retain players, build product funnels, and think long-term. It’s one of the most reliable foundations for scalable income. The model’s resilience is backed by numbers, and its potential is fully revealed when traffic, analytics, and product are aligned. MelBet Partners & Affiliates invest heavily in retention infrastructure and offer flexible terms to anyone who’s ready to bet on strategy.