Serial entrepeneur Gary Vaynerchuk to headline SBC Summit's Super Stage

Gary Vaynerchuk, serial entrepreneur and investor in companies like Uber and Facebook, will deliver a keynote at the SBC Summit on September 17, at Lisbon's MEO Arena. Vaynerchuk will headline the Super Stage with the talk "Day Trading Attention", which will focus on digital disruption, business strategy, and storytelling tailored to the betting and gaming industry.

Vaynerchuk’s session will cover topics like influencer marketing, paid media, and the power of collectibles. "I'm excited to hit the SBC Summit stage. My keynote is all about helping brands understand the work they need to do to actually win in today's world,” he said.
 
“Attention is the single most important asset in business,” Vaynerchuk continued. “The betting and gaming world is sitting on a goldmine. I'm here to get tactical about how to turn that attention into growth."

His SBC Summit keynote is inspired by his latest book, Day Trading Attention, released in May 2024, a follow-up to his 2013 bestseller Jab, Jab, Jab, Right Hook.

"Getting Gary Vaynerchuk is a massive win — not just for SBC Summit, but for the entire betting and gaming industry," said Rasmus Sojmark, CEO & Founder of SBC. "He's the king of cutting through the noise, and if there's one thing our sector needs right now, it's smarter storytelling and attention strategies."

Vaynerchuk is Chairman of VaynerX, CEO of VaynerMedia, and Creator of VeeFriends. His agency, VaynerMedia, operates in 14 cities and helps Fortune 1000 brands navigate the attention economy.

Beyond business, Vaynerchuk is the creator of VeeCon, a conference blending innovation and pop culture. His podcast, The GaryVee Audio Experience, has over 45 million social media followers and 300 million views per month. He also serves on the boards of MikMak, Bojangles, Global Citizen Forum, and Pencils of Promise.

The SBC Summit will take place from September 16–18, bringing together 30,000 industry professionals for networking and expert-led sessions.

Vaynerchuk’s keynote will be open to all attendees except those with Expo-only passes.