"Atlas World Sports eliminates the hassle of juggling multiple accounts while maximizing profitability and convenience"

Robert Kraft, CEO and Co-founder

2025-04-17

United States

Reading time 4:23 min

"While competitors focus on single-book experiences or basic comparisons, Atlas empowers bettors to make smarter, data-driven decisions across multiple platforms at once," explains Robert Kraft, CEO and Co-founder of Atlas World Sports. Inspired by aggregator models like Expedia, Atlas consolidates odds and data from over 20 sportsbooks, allowing users to compare lines, manage multiple accounts, and receive AI-driven recommendations—all within one sleek interface.

With recent backing from Starkel Capital Management and the acquisition of LockSpread.com, Atlas is doubling down on its mission to simplify the chaos of managing several sportsbook accounts at the same time. In an exclusive interview with Yogonet, Kraft explores Atlas' focus on innovation, user-centric design, and how its proposition is changing the betting experience.

For our readers not yet familiar with Atlas World Sports' model, can you give us a brief overview of how it works? The app is touted as the “Expedia for Sportsbooks.” Can you explain this analogy? How does Atlas help users manage multiple betting options?

Atlas World Sports simplifies sports betting by aggregating odds and promotions from multiple sportsbooks into one user-friendly platform, much like Expedia compares flights and hotels. The app allows users to view real-time odds, line movements, and bonuses across various sportsbooks without needing to switch between multiple apps or sites. By centralizing this data, Atlas helps bettors quickly identify the best value and most favorable terms for their wagers.

Users can also track their bets, manage bankrolls, and receive personalized recommendations based on their betting history. The platform’s smart notifications alert bettors to favorable line changes or promotions, ensuring they never miss an opportunity. Essentially, Atlas eliminates the hassle of juggling multiple accounts while maximizing profitability and convenience.

What inspired you to create Atlas World Sports, and how has your vision evolved since its inception? With so many players in the sports betting and fantasy market, what sets Atlas apart from the competition?

The inspiration behind Atlas World Sports came immediately upon the Supreme Court ruling to overturn PASPA. I immediately saw a future much like booking a flight or a hotel with so many options that would occur one day with sports betting by recognizing the frustration bettors now face when constantly switching between sportsbooks to find the best odds and promotions. As avid sports fans ourselves, we saw an opportunity to streamline the process—also much like financial apps aggregate investment options—making betting more efficient and profitable.

Our vision has evolved from simply comparing odds to offering a comprehensive betting optimization tool, integrating bankroll tracking, smart alerts, and personalized insights. What truly sets Atlas apart is our user-first approach—we don’t just list odds; we analyze trends, highlight value bets, and even track promotions that others miss. While competitors focus on single-book experiences or basic comparisons, Atlas empowers bettors to make smarter, data-driven decisions across multiple platforms at once.

Starkel Capital Management has recently announced an investment in Atlas World Sports. Can you tell us a bit more about this milestone and the opportunities it unlocks for the company?

Starkel Capital Management’s investment is a major validation of Atlas World Sports’ potential and a key accelerator for our growth. Their backing provides us with the financial resources and strategic expertise to expand our technology, enhance our platform’s features, and scale our user base rapidly.

This partnership unlocks opportunities to further speed up our development, refine our AI-driven betting insights, and expand into new markets as regulations evolve. With this support, we’re positioned to become the go-to hub for intelligent sports betting, setting us apart in an increasingly competitive industry.

Among Atlas World Sports' key features is AI-driven customization. Can you walk us through how these technologies personalize the user experience? And also on the topic of technology, how does Atlas World Sports manage the complexity of aggregating data from over 20 sportsbooks in real-time?

Atlas World Sports leverages AI-driven customization to tailor the betting experience for each user. Our algorithms analyze betting history, preferences, and behavior to surface personalized odds, promotions, and value bets—essentially acting like a smart assistant that learns your strategy. The more you use Atlas, the better it gets at highlighting opportunities that match your risk tolerance and interests.

On the technical side, our platform uses high-speed APIs and proprietary scraping tools to pull real-time odds, line movements, and promotions from over 20 sportsbooks simultaneously. We then normalize this data—accounting for differences in formats, bet types, and settlement rules—to deliver seamless, accurate comparisons. Advanced caching and load-balancing ensure users get instant updates without lag, even during peak betting times. This behind-the-scenes tech stack is what makes Atlas both powerful and reliable for bettors.

Atlas has partnerships in place with both major leagues and sportsbooks. What do those relationships look like, and how do they benefit your users? Do you anticipate this partner network to further grow in the near future?

Atlas World Sports’ partnerships with major leagues and sportsbooks are built on mutual value—we drive engagement and handle the tech, while they gain exposure to informed bettors. With leagues, we secure official data feeds for hyper-accurate odds, while sportsbook collaborations ensure exclusive promotions and seamless account linking for our users. These relationships translate into better odds, unique betting markets, and special boosts that aren’t available elsewhere.

Looking ahead, we’re actively expanding this network, with new sportsbook integrations and league deals in the pipeline. As regulated markets grow, we aim to partner with emerging betting platforms and even media companies to embed Atlas’ tools directly into broadcasts or fan apps. For users, this means more options, sharper insights, and a constantly evolving edge in their betting experience.

Among the company's latest moves were the acquisitions of LockSpread and Maximum Fantasy Sports. Can you share the strategic reasoning behind these purchases? How are they being integrated into the Atlas ecosystem?

The acquisitions of LockSpread and Maximum Fantasy Sports were strategic moves to accelerate Atlas’ capabilities and expand our reach in two key areas: sharp betting analytics and fantasy sports integration. LockSpread brought advanced hedging and arbitrage tools to our platform, giving users smarter ways to minimize risk and lock in profits across sportsbooks. Meanwhile, Maximum Fantasy Sports added seamless fantasy-to-sportsbook crossover features, allowing users to leverage fantasy insights for live betting.

These acquisitions have been fully integrated into the Atlas ecosystem, with their technologies powering our AI-driven betting recommendations and unified bankroll tracking. For users, this means a more comprehensive, all-in-one platform—whether they're hedging a parlay, transitioning from DFS to live bets, or optimizing promotions. Moving forward, we’ll continue pursuing targeted acquisitions that fill gaps in the bettor’s journey, ensuring Atlas remains the most intelligent and versatile tool in sports wagering.