NOVOMATIC expands Southeast Asia presence through Harvest Gaming partnership

Austria-based gaming technology giant NOVOMATIC has entered a strategic distribution partnership with Singapore-based Harvest Gaming, expanding its market reach in Southeast Asia.

Under the agreement, Harvest Gaming will represent NOVOMATIC’s portfolio of land-based gaming products in Singapore, Malaysia, and Vietnam, further cementing the company’s presence in key Asian markets.

“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia,” said Michael Barsin of NOVOMATIC Sales. “Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions.”

The move aligns with NOVOMATIC’s broader strategy of international growth through regional partnerships and reflects a long-term commitment to meeting the needs of local operators in dynamic gaming markets, the company said.

Harvest Gaming, known for its strong industry relationships and customer-focused approach, is expected to play a major role in advancing NOVOMATIC’s offerings across the region.

“We are proud to be appointed as NOVOMATIC’s distributor for this important region,” said Alfred Hwee, General Manager of Harvest Gaming. “NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia.”

The collaboration expands NOVOMATIC’s global distribution network and enhances its ability to deliver localized, high-performance gaming solutions tailored to Southeast Asia’s fast-evolving gaming sector.