Control F5 announces rebranding and expands operations for new market phase in Brazil

Control F5, a solutions provider for the betting and digital entertainment sector, announced a new chapter in its trajectory. With a rebranding and restructuring of its solutions portfolio in response to the size and proportion that the segment has reached, the company seeks to reinforce its commitment to innovation and "consolidate its position as a large ecosystem of specialized solutions for the betting market in Brazil."

"This is a time of great evolution for Control F5, as it is for the industry, with the long-awaited arrival of regulation. Our new positioning reflects the maturity we have achieved over nearly two decades in the gaming market and our ability to look beyond the obvious to take advantage of the new opportunities presented to us by the current scenario," said Natalia Nogues, CEO of Control F5.

With a trajectory marked by innovation, Control F5 accumulates knowledge, experience, and a broad knowledge of the market. Now, faced with the new regulatory landscape and the reality in favor of the gaming and betting industry, this experience will be consolidated in a more robust ecosystem, focused on all players in the Gaming industry, such as platforms, suppliers, operators, payment methods, industry events and all companies that are part of this universe, according to a statement.

Natalia Nogues

Gaming market: A universe of possibilities

Nogues brings a strategic and broad vision to the updated direction of Control F5. With almost two decades of experience in the market, she highlights how the experience accumulated in the gaming and betting sector is being applied to an ecosystem vision that connects all the links in the chain, offering increasingly complete and specific solutions for its clients.

"The Gaming segment is a universe of possibilities that we can only now begin to explore to its full potential - especially with the recent regulation, which brings a new level of professionalism and opportunities to the entire industry," the executive said.

"At Control F5, we build the future by taking the best of the past and combining it with the technologies and opportunities of the present. This connection between tradition and innovation is what allows us to create truly transformative solutions," she added.

"But we understand that no single company can transform an industry on its own and argue that an ecosystem only thrives when all the pieces are connected. That's why, in addition to developing our own solutions, we rely on strategic partners that enable us to offer an even more complete and integrated experience to our customers," she stated.

The Control F5 ecosystem

The Brazilian gaming and technological entertainment market is experiencing a revolutionary moment. With accelerated growth, an increasing user base, and an increasingly mature industry, the sector is consolidating itself as one of the most promising in the digital economy. In this context of transformation, Control F5 is preparing its own evolution: a strategic rebranding that goes far beyond a rebranding.

Flávia Merlo, Marketing Manager, led the repositioning process, aligning communication and business to this new stage. "We know that the video game and technological entertainment market in Brazil is rapidly expanding and has enormous potential for growth and innovation. Our purpose is clear: we are here to be an agent of this transformation, creating and revolutionizing this future with solutions that drive a more dynamic, accessible, and connected ecosystem," she explained.

"To achieve this, we evolved not only the visual identity, but also its portfolio of solutions, ensuring it keeps up with the needs and fast pace of this segment. As experts in gaming solutions, we combine our expertise with the ability to understand the unique needs of each client, optimizing their results in a customized way," Merlo said.

An update towards a new horizon

Filipe Santos, Strategic Planning Coordinator, led the evolution of Control F5 and implemented the business vision to outline the strategies that led to the company's new positioning. With an eye on opportunities, he highlights the importance of a strategic outlook to conquer new markets.

"The Control F5 brand evolution project required market research and careful planning to define a clear vision of our current situation and our future. During the development of this rebranding, our main challenge was to adapt and prepare the brand for a new market context, without giving up its legacy, credibility, and experience. The result was successfully achieved, and we are now more than an agency: we are an ecosystem that offers solutions aligned with unmatched expertise in the market, allowing us to generate and leverage unique results for companies seeking to stand out and consolidate in the segment," Santos said.

A new image for a new era: Meet the "new face" of Control F5

For his part, Natan Nakel, Creative Coordinator at Control F5, spearheaded the rebranding process, creating a visual identity that reflects the company's evolution. For him, the new logo, with its modern design and vibrant yellow, symbolizes the creativity and innovation that permeate the brand's DNA.

"The evolution of our visual identity reflects the purpose that guides us for the coming years. We maintain our essence, now embodied in new shapes and colors that express our current vision and project future paths. The new colors balance our expertise with our creative drive, while the modularity of the elements highlights our ability to adapt," he commented.

"We offer lighter but always dynamic shapes that convey the energy and movement that drive our trajectory. This transformation goes beyond aesthetics: it is the materialization of our evolution. We continue to grow, innovate, and explore new possibilities, without losing what makes us unique," he added.

Discover what the brand's ecosystem of solutions includes

Control F5 stands out for its ability to understand the nuances of the Brazilian market, adapt to new scenarios, and predict trends to offer solutions that meet the specific needs of each client profile. With a highly qualified team and a wide network of partners, the company positions itself as an integrated ecosystem, capable of supporting clients in all stages of their business.

The company shared the complete portfolio of services it offers:

1. Marketing

Control F5 specializes in digital and offline marketing and understands that, in a highly competitive market, differentiation is what will bring success to the business.

To achieve this, the company develops customized campaigns, capable of addressing the entire marketing funnel: From awareness to retention and loyalty. Among the services it offers are:

• Market research and branding to strengthen brand identity.
• Events and sponsorships that increase visibility.
• Influencers and social media are used to expand reach and connect with audiences.
• Content, PR, and SEO to position brands as industry benchmarks.
• Offline media, affiliates, and digital media to ensure an omnichannel presence.
• Inbound marketing and brand ambassadors to strengthen the relationship with the public. 

2. Formation of a highly qualified team

All eyes are on the market, both investors and the public. The company understands that being prepared and well informed is what will contribute to an increasingly attractive industry, and that human capital is a competitive advantage. To this end, Control F5 offers customized training to meet different needs and business types. Programs include:

• Gaming market: History of gaming, types of betting, and industry trends.
• Service: Customer service techniques and team training.
• Sales and marketing: Sales approaches, advertising strategies, among others.
• Leadership: Leadership development, people management, and KPIs.
• On-Demand Training: Customized programs, adapted to the reality of each company.

3. Human resources: Recruitment and development of talent

Control F5 offers talent recruitment and development services, ensuring that its clients' teams have specialized professionals aligned with business objectives. Services include:

• Specialized and customized recruitment: Search for professionals with specific Gaming skills and transversal competencies.
• Customized training: Programs tailored to the company's profile and market demands.
• Specialized recruitment and selection: Agile process, with a wide network of contacts in the sector.
• Full talent support: Continuous monitoring of employee performance and development.

4. Customer service: Specialized and multichannel support

The company understands that good customer service is one of the pillars of a higher retention of today's user profile and a huge competitive advantage. For this reason, it offers a complete customer service structure, with highly qualified professionals and state-of-the-art tools. The multichannel service includes:

• Call center: Humanized and efficient service, available 24 hours a day.
• Ombudsman: A Direct channel for feedback and resolution of critical issues.
• Digital service: Support via chat, email, and social networks, with quick and personalized responses.
• Omnichannel: Integration of all channels for a seamless and consistent experience.

5. Market Consulting

Control F5 offers specialized consulting services, guiding its clients to visualize a range of possibilities according to the objective of the business until its consolidation in the market. Services include:

• BR gaming regulation: Support in adapting to the standards and requirements of the regulated market.
• Sales and marketing: Strategies to maximize customer acquisition and retention.
• Team structuring: Development of highly efficient and qualified teams.
• Business plan: Development of strategies for business growth and expansion.

6. Business: A solution roadmap for a 360° operation

Control F5 has teamed up with exceptional and established partners in the market to offer the best infrastructure and high-level support, supporting its customers at every stage of the business. Available solutions include:

• Legal and accounting: Legal and financial support for operations in the gaming market.
• CRM tools: Customer relationship management for loyalty and retention.
• Affiliate platforms and gamification: Engagement and monetization strategies.
• Responsible gaming: Implementing practices to ensure the safety and well-being of players.
• Servers and BI: Infrastructure and data analysis to optimize operations.
• Gaming, e-Sports, and fees providers: Partnerships with the best providers in the market.
• Payment methods: Secure and efficient solutions for financial transactions.

To learn about all the news, the company invited interested parties to visit its official website and social networks, and to contact @controlf5oficial.