Sightline Payments secures $100m in strategic growth investment

Sightline is a Las Vegas-based FinTech payments company that enables cashless, mobile, and omni-channel payment solutions for the regulated gaming markets - lottery, sports betting, entertainment, and hospitality.

“These investments will further enable our efforts to empower the digital transformation of the consumer experience and to transform consumers’ funding options within the gaming industry,” said Joe Pappano, CEO of Sightline Payments. “Building out organizational capabilities such as people, systems, technology, and marketing will further allow Sightline to capitalize on the growth of digital payments options across the gaming, sports betting, horse racing, and lottery markets.”

Led by Cannae Holdings and William P. Foley II, who was recently appointed Chairman of Paysafe, strategic investors in this round of funding for Sightline Payments include Genting Group, Point Break Capital, Searchlight Capital Partners, Shift4 Ventures, and Vectr Ventures.

“Sightline Payments’ seasoned leadership team has a proven track record and a vision to capitalize on many of the highest growth sectors in the entertainment industry, and I look forward to working side-by-side with them to achieve their goals,” said William P. Foley II, Chairman of Cannae Holdings.

“We are excited to be joined by a world class group of investors with relevant and deep experience in FinTech, gaming, entertainment, and sports,” said Christopher Cruz, Managing Director at Searchlight Capital Partners.

Over the past 12 months, consumer interest in sports betting and online casino has grown rapidly, in part due to the expansion of legalized mobile gaming opportunities in many states across the United States. Payments companies like Sightline Payments helped sports betting grow by nearly 70% and iGaming by nearly 200% in 2020. The combined online sports betting and online casino market is projected to grow from $3 billion in 2020 to $22 billion by 2026.

The safety, security, and convenience of use within digital gaming channels has triggered a massive increase in consumer interest and casino operator demand for cashless digital payment technologies, generating tremendous sales growth for Sightline Payments solutions. Casino gaming is a $90 billion revenue market in the United States which serves over 100 million customers annually.

Play+ is Sightline’s flagship solution for seamless and secure pay-and-play with more than 1.5 million enrolled accounts. Play+ is the leading cashless mechanism for users to safely and easily store money and fund their entertainment online, on the gaming floor, and on sports betting platforms with instant access to their funds. The Play+ ecosystem has proven valuable to operators and customers given the accelerating demand for omni-channel digital payments and cashless integration.