PointsBet appoints Nic Sulsky as CCO for Canada

PointsBet has appointed Nic Sulsky as Chief Commercial Officer for their Canadian operations, effective June 8, 2021.

This appointment confirms PointsBet's intent to launch its products and services in Canada, as the Canadian Senate is currently considering a bill to legalize single-event sports betting, following passage by the Canadian House of Commons.

Sulsky, a gaming industry veteran and Toronto native, is the former president of Monkey Knife Fight. Previously, Sulsky co-founded InGamer, an in-game fantasy platform, launched in 2010 in partnership with CBC's Hockey Night in Canada.

"The hire marks PointsBet's first in Canada and represents the company's inaugural step toward its strategy of building a Canadian leadership team for the potential Canadian marketplace – one that understands the unique Canadian sports landscape and Canadian fans," stated the company in a press release.

Nic Sulsky, PointsBet Canada Chief Commercial Officer noted: "I'm thrilled to be joining PointsBet. This is an international company embracing what it means to be Canadian, and its commitment to providing a made-in-Canada platform for Canadian fans was the deciding factor for me in taking on this role. Now that the legalization of single-game sports betting is close to final approval by the federal government, I'm looking forward to launching a truly Canadian platform that will not only provide good jobs in an exciting industry but also offer Canadian fans an entertaining and engaging experience like no other."

Johnny Aitken, PointsBet USA CEO commented: "PointsBet is excited to welcome Nic to the team, adding strong talent that knows how to build first-class gaming brands while possessing a deep understanding of the Canadian landscape. With the legislation now before the Canadian Senate, our hope is that this will be the first of many Canadian hires as we work to ensure our Canadian leadership team both understands and reflects the unique characteristics of the Canadian sports environment and its millions of loyal fans."