SUZOHAPP announced on Monday the separation of its gaming and amusement business from its cash handling business, effective immediately.
"As our offerings grew in number and complexity, it became apparent that we could operate more efficiently and serve our customers more effectively by separating into two independent entities," said Sim Bielak, Global President of SUZOHAPP.
The new cash handling business will be called PayComplete, and SUZOHAPP will continue to focus solely on its core gaming, amusement, and sports betting business.
"The increased focus we can now bring to our Gaming & Amusement business will get us closer to the customer as we align our offerings more directly with their needs," Bielak added.
To lead this effort, SUZOHAPP welcomed back gaming industry veteran, Jim Brendel, as President of Gaming for the Americas. Brendel is no stranger to SUZOHAPP, having held multiple leadership roles within the company. He is working closely with Todd Sims, SUZOHAPP’s Vice President of Sales for the Americas to operationalize the new SUZOHAPP business model.
"By bringing SUZOHAPP back to its core gaming and amusement roots, our business will benefit from more strategic, efficient and focused operations," said Brendel. "Our customers will benefit from greater individualized attention and improved product innovation and customization. We are very excited about the possibilities of 2021."