NHL’s New Jersey Devils, NBA’s Philadelphia 76ers
PartyPoker inks sponsorships with American sports franchises
(US).- PartyPoker has signed multiyear, multimedia sponsorship deals with two American professional sports franchises, the first such partnership between an online gambling firm and a US-based pro sports team.
2014-01-10
Reading time 33 seg
(US).- PartyPoker has signed multiyear, multimedia sponsorship deals with two American professional sports franchises, the first such partnership between an online gambling firm and a US-based pro sports team.
The deals will reportedly involve radio and television advertising, venue signage as well as booths set up at the venues to educate attendees on the steps necessary to open a PartyPoker account.
As initially reported by NorthJersey.com’s John Brennan, O’Neil said the two franchises – which were acquired by hedge funder Josh Harris in 2013 – chose PartyPoker after discussions with several operators currently active in New Jersey’s online gambling market, which officially launched in late November.
O’Neil said the talks had led him to believe PartyPoker were “progressive thinkers who are smart and aggressive” and who “understand the power of big sports and of leveraging our brands.”
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