Habanero continues LatAm expansion with Betjuego

Habanero has announced its latest deal as part of its increasing LatAm presence, signing with major Colombian operator Betjuego.

Combining the top standard in European iGaming technology with traditional Colombian flair, Betjuego boasts an action-packed portfolio comprising live betting, sportsbook and casino games.

Since launching a year ago, Betjuego has already established itself as a key player in the Colombian market, thanks to its platform’s ease of use, with commercial agreements via local partners totaling more than 15,000 betting points in the country.

The platform’s product offering is now set for a further boost with the addition of almost 60 Habanero HTML5 slots and table games titles, as well as its advanced marketing and customer retention tools, including its high-performance configurable tournaments. 

The latest deal for Habanero as part of its plans for LatAm in 2020, the partnership extends Habanero’s rapidly increasing player reach across the continent. 

Commenting on the deal, Vera Motto, Business Development Executive at Habanero, said: “We are delighted to partner with such a dynamic, up-and-coming operator as Betjuego. The company operates one of the simplest and fastest-growing iGaming platforms in Colombia, and we’re proud to be counted as one of its key suppliers. We are confident that our innovative and fresh content will thrill Betjuego’s players.”

“Now certified in 17 territories around the globe and counting, this agreement further strengthens our footprint in yet another exciting emerging market. Stay tuned for plenty more exciting news to come,” she added.

Stefano Tino, Managing Director at Betjuego, commented: “Habanero’s immersive gaming content has a proven track-record of popularity with a wide variety of players, so we are thrilled to have the innovative supplier on board. We’re sure that its premium game catalogue will provide a welcome addition to our state-of-the-art platform and casino offering, and we look forward to a productive, long-term relationship.”