FansUnite launches U.S. expansion with GameCo

The partnership will introduce Askott Entertainments esports iGaming platform, Chameleon, to the US regulated market.

GameCo holds gaming licenses in almost thirty jurisdictions including, New Jersey and Nevada in the United States. Askott Entertainment will leverage this US license infrastructure by enabling GameCo to become an official reseller of the Chameleon esports betting platform to new and existing partners which will include U.S based casino operators. The partnership agreement will give the combined group an early mover advantage in the U.S. esports iGaming market. As the U.S. is one the most desirable and active gambling markets globally, having a presence in that jurisdiction is an integral part of the FansUnite strategy.

“With this newly launched partnership, we are able to showcase our turn-key white label iGaming solution while officially launching our technology into the burgeoning U.S. gaming market,” said Scott Burton, CEO of FansUnite Entertainment. “We are aware of the sizable market that the U.S. presents, and understand that esports is a key component to any traditional sportsbooks future betting offering. This partnership with GameCo is a significant inflection point for FansUnite and accelerates our plans to enter the US market by at least 6-12 months.”

“GameCo was born from the founders’ involvement in the esports industry and invented the category of skill-based Video Game Gambling™. We intend to carry our market leadership position in the U.S. regulated market and provide the industry’s leading turkey, outsourced solution for casinos and sportsbooks to offer esports betting,” said Blaine Graboyes, Co-Founder and CEO of GameCo. “Skill-based games and esports betting are one of the few growth opportunities in the U.S. and we believe Askott provides the most capable and innovative platform for offering iGaming and esports betting.”

With the repeal of PASPA in 2018 any state is now allowed to legalize sports betting. Since that time more than $20 billion has been bet with U.S. sportsbooks1.