Pariplay signs deal with lottery operator Tenlot Group

Aspire Global’s Pariplay, and Tenlot Group signed an agreement through which the provider´s content from its Fusion platform will be available to national lotteries across the globe. 

Tenlot Group, a lottery and gaming operator, provides turnkey solutions to national, regional, and local governments in several countries, with a key presence in Africa and Latin America.

The deal will see Tenlot Group’s lotteries gain access to Pariplay’s Fusion platform which features over 12,000 games from global suppliers, as well as Pariplay’s diverse portfolio of proprietary content. In addition, the platform hosts a range of exclusive marketing tools to help operators increase the engagement and retention levels of their players," according to the aggregator and content provider.

The deal enables Pariplay to offer its games library to national and regional lotteries in new markets. The list of operators includes members of the World Lottery Association (WLA) from different countries including Kenya, Ghana, Guatemala, among others.

Christine Lewis, Chief Commercial Officer at Pariplay, underlined in a press release: “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers. Tenlot Group is a trusted operator and partner holding several licenses in close cooperation with respectable charitable organizations. We are very excited to introduce our content to their growing customer base around the globe.”

Yossi Abadi, Chief Executive Officer of Tenlot Group, said: “Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content. Pariplay’s Fusion platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”