Konami and Bet.Works launch casino loyalty features for omni-channel sports bettors

Konami Gaming and Bet.Works, a U.S.-based sports betting platform provider being acquired by Bally’s Corporation, announced a joint integration to introduce advanced casino loyalty conveniences to the player sports betting experience. 

Tightly-engineered interfaces between Bet.Works and Konami’s SYNKROS casino management system provide land-based casinos the ability to easily validate age eligibility, automatically enroll online and mobile sign-ups into a loyalty program, and seamlessly award casino loyalty points for all wagers, whether placed online, via mobile device, at point-of-sale (POS), or at a kiosk. 

Elite Casino Resorts has successfully launched these conveniences across its ELITE Sportsbook and three Iowa gaming resort destinations: Riverside Casino & Golf Resort, Grand Falls Casino & Golf Resort, and Rhythm City Casino Resort.

The executive vice president and chief operating officer at Konami Gaming Tom Jingoli, said: “At its core, SYNKROS is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture. When we can work together to create more convenience for the player, more growth opportunities for the operator, and more technological advancements for the industry, then everyone benefits.” 

Bet.Works SVP of Business Development Marc Brody, commented: “The result of this joint integration is truly a turn-key solution for casinos to extend their loyalty experience in and throughout the sports betting module. The supportive networks between SYNKROS and Bet.Works make an array of interactions more seamless and automated for players and operators.”

As a designated reseller, Konami offers these services to SYNKROS properties looking to add sportsbooks to their gaming portfolio. The solutions engineered between Konami and Bet.Works are successfully demonstrated in the field at Iowa locations operated by Elite Casino Resorts. The locally-owned, Iowa-based company has been a SYNKROS customer for more than 15 years.

Karlyn Ollendick, the chief operating officer at Elite Casino Resorts, added: “As a multi-site, multi-channel operator, we believe a consistent and convenient loyalty experience is especially important. The interface between Konami and Bet.Works allows us to achieve this aspect while expanding our entertainment offering. Player response and adoption have exceeded expectations, and we’re anticipating continued growth as SYNKROS and Bet.Works continue to work together to drive engagement and rewards through ELITE Sportsbook.”