Vita Media Group expands portfolio with the acquisition of Trada Casino

Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on TradaCasino website are powered through Aspire Global technology.

Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal: “We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve. “By combining the marketing expertise of Vita Media Group with the reputation of Trada Casino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

"One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino."

Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.