SoftSwiss rebrands its visual identity marks

SoftSwiss has announced its rebranding, "which will reflect the brand’s current position on the market and its vision to be the leading global iGaming software provider. The change in the brand visual identity marks yet another chapter in the SOFTSWISS brand evolution," the company explained.

The creation of the SOFTSWISS brand identity was based on the values and experience the brand acquired in over a decade on the market. The brand logo has been updated to a fresher, more contemporary look, correlating with the brand expansion and evolution over the years, the company stated.

The SOFTSWISS logo text will now be spelled in caps, as will be the brand name appearing in the company’s official press releases and marketing materials. "The new look and feel will adhere to the brand values and positioning as an innovative iGaming market leader striving to deliver the most secure and reliable solutions to its clients," the firm noted. SOFTSWISS will commence using the upgraded visual identity starting from July 1st, 2021.

During the brand image development stage, SOFTSWISS said it incorporated its most important lessons from the past and combined them with its team, "the main secret of the brand’s success." Launched in 2009, SOFTSWISS grew from a small software development startup of just several employees to a leading international iGaming brand that now employs more than 700 top-quality experts, with offices in Belarus, Malta and Poland. 

The business has since expanded its product portfolio to include not just an Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services. 

Ivan Montik, Founder of SOFTSWISS, commented: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients. The slight logo change is also paying tribute to SOFTSWISS origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business.”