Bally's rebrands Colorado's Arapahoe Park racetrack, rolls out sport betting app

Bally’s Corporation announced Wednesday the official beginning of its rebranding of Arapahoe Park by changing the track’s name to Bally’s Arapahoe Park. The company replaced the exterior entrance sign, and introduced the new interactive Belly Bet sports betting app. 

Bally Bet is Colorado’s newest mobile sportsbook. Beyond straight bets, moneylines and parlays, the Bally Millions games within the Bally Bet app give sports bettors the chance to win $1 million from entries at $2. 

Bally Bet’s progressive payout system implies sports bettors can still win money even if their ticket is not perfect. 

The company’s sportsbook is dedicated to keeping its customers connected, as sports bettors can follow their friends, challenge them in custom leagues and share wagers on the platform. Users can earn casino rewards at Bally’s Black Hawk for all their mobile sports betting activities. 

In an official press release, President and CEO of Bally’s Corporation, George Papanier, spoke about the rebranding of Arapahoe Park and the launch of the new Colorado sportsbook. 

"Incorporating the iconic Bally's brand at Arapahoe Park is the latest step in our comprehensive rebranding initiative. We look forward to unveiling the new exterior signage as well as introducing the all-new interactive Bally Bet sports betting app to our valued Arapahoe Park customers. I'd like to thank the State of Colorado for its collaboration throughout this process and recognize our team members for their contributions", he concluded.