Upcoming SBC Summit Barcelona confirms speaker lineup for the live event

SBC Summit Barcelona is set to deliver a host of sports betting insights from an illustrious panel, with Jette Nygaard-Andersen (CEO of Entain), Fredrik Elmqvist (Founder and CEO of Yggdrasil Gaming), Carsten Koerl (Founder and CEO of Sportradar), and Stuart Simms (CEO of XLMedia) among the senior executives named as speakers at the live event.

With Catalonia and Barcelona now open for business events, SBC's global betting and igaming show will take place as planned at Fira de Barcelona Montjuïc on September 21-24. The venue will host four main zones, Sports Betting, Casino & Gaming, Payments & Compliance, and Affiliate, Marketing & Media, each with its own conference program and exhibition.

The Summit's Sports Betting Zone will provide a setting for operator executives to learn from industry experts, exchange ideas with their counterparts from other markets, and view the latest sportsbook technology. It will feature a stage that will host two conference tracks, Sports Betting and Innovation in Sports Betting, lounge and hospitality facilities for networking and meetings, and an exhibition that features the best new sportsbook innovations.

Delegates attending in person will have access to a series of evening networking events in Barcelona venues, which are included with the event pass. Those unable to travel to Spain for the event can access a digital version of SBC Summit Barcelona, complete with conference content streamed online and access to a virtual exhibition.

Executives and specialists from Entain, Pinnacle Sports, Betfred, Parimatch, Sportium, Kaizen Gaming, FDJ, and 888 Holdings are among the speakers ready to share their insights with delegates. Sportradar, Delasport, BetConstruct, Stats Perform, Pinnacle, Metric Gaming, Sporting Solutions, Soft2Bet, Sportingtech, and ExeFeed are among the technology, data, and content suppliers taking part in the exhibition.

The agenda for the Sports Betting track on September 22 will examine some of the key issues that are driving change in the sector, including the relationship between operators and media companies, the exclusivity of data rights, how esports betting can develop into a mainstream product, and the latest developments in integrity.

Speakers taking part in the track include Alberto Eljarrat (CEO of Sportium), Daria Isakova (Chief Communications Officer at Parimatch Tech), Matthias Kirschenhofer (Executive Board Member of Sport1 Medien AG), Gilles Maillet (Director of Sports Integrity, FDJ), David Foster (Head of Regulatory Affairs at Entain), Marco Blume (Trading Director at Pinnacle), Eytan Mazori (SVP Finance of 888 Holdings), Ludovico Calvi (President of GLMS) and Russell Young (Commercial Director & Managing Director Betfred.es, Betfred).

The following day's central theme will be how to utilize technology to improve player experience. The sessions will take a deep dive into topics including how external trends in tech influence product innovation, how to deliver a compelling digital offering as part of a diverse product portfolio, the latest developments in football markets, and how to choose the right technology partner.

The expert speaker line-up features operator representatives such as Jason Trost (CEO of Smarkets), George Kourakos (Head of Customer Experience & Innovation at Kaizen Gaming), and Ben Cove (CMO of Pinnacle Sports), along with tech experts including Stuart Godfree (Managing Director at mkodo), Tommy Kearns (CEO of Xtremepush), and Antonio Zanghi (CEO of Maxima Compliance).

Attendees can also take in the content on the venue's main stage, which will host a program of leaders' panels and keynotes from speakers including Jette Nygaard-Andersen, Fredrik Elmqvist, Carsten Koerl, and Stuart Simms.

Rasmus Sojmark, Founder and CEO of SBC, said: "Advances in technology, the ways in which young adults now engage with sports, and the strong interest in the industry from major media brands mean the sports betting sector is going through a period of change. We're delighted to welcome a selection of renowned thought leaders to SBC Summit Barcelona to share their ideas on how businesses can successfully navigate the changing market and emerge stronger."