iGaming operator Betpoint Group rebrands to PressEnter Group

Lahcene Merzoug, CEO of PressEnter Group

2021-10-05

Malta

Reading time 1:24 min

Based on the concept of pressing the "enter" button to execute, the company has unveiled its new identity, part of its ongoing expansion strategy that will also bring about new verticals, new markets, a new sportsbook that will launch shortly and M&A activity. The firm grew from a single brand operator to now run 6 online casino assets with a workforce that has quadrupled over the past year.

The dynamic online iGaming operator, Betpoint Group, announced Tuesday its rebanding to PressEnter Group. This marks the start of a new chapter for the company in its ongoing expansion strategy which led it to operate six online casino assets.

Driven in part by a new management team led by CEO Lahcene Merzoug, the operator deems this to be the right time to unveil a new corporate identity that, according to PressEnter, “matches its ambitions to become an industry power player”.

“PressEnter is based on the concept of pressing the ‘enter’ button on a computer keyboard and the execution that comes with doing this. It stands for decisiveness, boldness and always being the first to take action”, the company stated.

PressEnter Group will launch new brands, enter new markets and expand its product offering into new verticals starting with its first online sportsbook set to go live shortly. It also plans to drive growth through M&A activity.

In an official press release, Lahcene Merzoug, CEO of PressEnter Group, spoke about the company’s new identity and said: "I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a tier one operator of online casino and sportsbook brands in the industry. We see this fast-moving business as being a mix of technology, entertainment and iGaming which the PressEnter name and branding captures. It is modern, dynamic and agile - these are qualities that we have built into our culture and the products we operate. This is a hugely exciting time for the business, and it promises to be an incredible journey. To be a part of it, all you have to do is PressEnter."