EveryMatrix's OddsMatrix unveils real-time, in-game Fast Markets betting ahead of new football season

EveryMatrix’s B2B sportsbook division OddsMatrix has launched 'Fast Markets,' a solution that enables operators to offer real-time, instant betting options tied to specific moments within games, ahead of the 2023-24 football season.

Fast Markets is set to provide sportsbooks with an array of in-game, time-driven betting choices, thereby offering brands an additional avenue for generating revenue ahead of the start of the new football season across various top leagues.

With Fast Markets, brands will be able to offer a range of bet types across a variety of fixed time ranges from 5, 10 and 15 minutes and rolling 5-minute ranges. These include a goal to be scored within a specific time range by any, or a particular team, along with the winner of the time range.

OddsMatrix will initially launch Fast Markets for football with further phases expanding to other sports including basketball, tennis and a range of major U.S sports to be added at a later date.

"Fast or micro markets are a subset of in-play betting that allows players to bet on individual moments in a game. This latest way to bet has grown sharply in popularity and, as always, we are ahead of the curve, offering our customers the latest betting products before this summer's big kick-off across many football leagues,” Tor Skeie, CEO at OddsMatrix, said.

“Fast Markets offers the real-time continuous betting opportunities of iGaming but with the skill of sports betting and we plan to build more betting options across many more sports in the coming months, particularly for U.S sports where tier-1 brands have already experienced significant increases in betting volumes as a result of micro betting," he added.

Micro betting is a high-frequency, low-price sports betting product increasingly seen as a key driver to boosting in-play wagering across several sports. It creates new opportunities for operators to differentiate while also attracting a new generation of customers who favor instant entertainment, both increasing player engagement and casual player spending, notes the company.