Hard Rock Digital launches integrated iGaming platform in New Jersey

Hard Rock Digital launched on Thursday its new betting platform, Hard Rock Bet, in New Jersey. This platform will provide an experience for both online players across the state and visitors to the retail sportsbook at the Hard Rock Hotel & Casino Atlantic City. The Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one platform, and is available on iOS, Android, and online at HardRock.bet.

The New Jersey launch marks the debut of Hard Rock Bet's proprietary iCasino, which like Hard Rock's proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.

Aside from the new gaming options, Hard Rock Bet will also offer New Jersey players a "significantly upgraded and seamless experience" including faster user flows for sign-up, log-in, deposits, and withdrawals, the company explained.

New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet's Loyalty Rewards program, which offers unified rewards across sportsbooks and online casinos.

Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla. The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly.

Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock's land-based rewards programs, where available. In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.

Marlon Goldstein, CEO of Hard Rock Digital, said: "The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook."

"We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can," he added.

For his part, George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, commented: "We're excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions."

"This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play," he noted.

George Goldhoff

Hard Rock Bet is among the highest-rated online real money gaming experiences with a 4.8-star rating in the App Store and has continued to add more ways to play by recently launching Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays – a new feature that allows players to adjust the number of bets needed to win a multi-bet parlay.

In addition to New Jersey, the Hard Rock Bet platform is currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee, and Virginia.