Parimatch renews Official Betting Partner deal with football club Leicester City

English Football League (EFL) club Leicester City has announced a partnership renewal with online gambling operator Parimatch, managed by BVGroup. The Gibraltar-based brand will remain the team’s official betting partner for the ongoing EFL Championship season. 

Parimatch, in a press release, noted that it renewed its contract with Leicester City on August 16th and that the deal will include branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, and on and offline advertising rights.

Parimatch UK 🤝 @LCFC

We're delighted to announce that we'll be extending our partnership with Leicester City FC for the 2023/24 season.

— Parimatch UK (@ParimatchUK) August 21, 2023

Filip Pirozenok, Head of Parimatch UK, said: "We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season. Partnering with Leicester City ensures that Parimatch can tap into Championship advertising while allowing us to offer exclusive promotions, competitions, and giveaways to our customers."

Harj Hir, Head of Partnerships at Leicester City, said: "We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them. We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success."

Parimatch recently entered into similar agreements with Newcastle United, Chelsea FC and Aston Villa FC.