The implementation of a jackpot campaign by the SOFTSWISS Jackpot Aggregator has yielded significant results for its client LevelUp, showcasing a 40% increase in the average number of active players within a month, as shown by SOFTSWISS' latest case study.
LevelUp is an online casino established in 2020 and licensed in Curacao. The SOFTSWISS team behind the implementation analyzed the data derived from LevelUp to assess the impact of jackpot campaigns on key casino metrics and gauge their effectiveness.
The company said the introduction of the Mystery Progressive Jackpot to LevelUp's offerings marked a pivotal moment in elevating player loyalty and improving key casino metrics.
In its new Case Study, the SOFTSWISS #JackpotAggregator is sharing the remarkable results of its recent campaign, specially crafted to elevate the online casino experience for LevelUp. #winningcombination #igaminghttps://t.co/tFeO4qglQi
— SOFTSWISS (@softswiss) August 22, 2023
Upon comparing figures prior to the campaign's initiation with those of one month later, a noticeable upward trajectory emerged across major metrics, the case study found. The surge of 40% in average active players was accompanied by a 30% rise in the monthly average bet count. Additionally, the LevelUp team observed heightened player engagement following reward wins, reflecting genuine interest and loyalty as players revisited the casino to test their luck in jackpot games.
“Placing our clients' success at the forefront, we transcend conventional solutions and provide a versatile service, expertise, and support throughout every stage of a jackpot campaign. The LevelUp case study demonstrates that remarkable results can be achieved within a mere month of launch – an outcome facilitated by the collaborative partnership between our team and the client,” Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, said.
Beyond these highlighted metrics, the experts evaluated average turnover, average real players, average deposit and bet, as well as various other indicators. Collectively, these measurements underscore the effectiveness of jackpot campaigns orchestrated by the SOFTSWISS Jackpot Aggregator, the company said.
“We are keen to deliver the best offers to our players and provide access to the widest range of opportunities available in the market. The integration with the SOFTSWISS Jackpot Aggregator marked a significant stride forward, expertly addressing the escalating desire among players for engaging incentives," the LevelUp team said.
"The integration process was seamless and expeditious, yielding tangible results swiftly, as evidenced by the rising key metrics. We extend our gratitude to the SOFTSWISS team for their consummate professionalism."
The Jackpot Aggregator is set to be featured at the upcoming SBC Summit Barcelona 2023, where it will be showcased alongside other products by SOFTSWISS. At stand CG58, operators will have a unique opportunity to explore the attributes of jackpots.