Pragmatic Play expands Bally's Interactive partnership to add Live Casino portfolio

iGaming content provider Pragmatic Play is expanding its partnership with Bally's Interactive to incorporate its Live Casino offering. Under the global deal, Pragmatic Play's Live Casino portfolio will become available to more customers by going live in all of Bally's Interactive's markets.

Pragmatic Play's products will go live with Bally's Interactive in countries such as the UK and Spain, with Bally's interactive arm boasting online casinos in several markets. The deal sees Pragmatic Play continue to grow its Live Casino presence with tier-one operators, the supplier noted.

The agreement includes Pragmatic Play's "player-favorite" game shows, including Sweet Bonanza CandyLand, Boom City and PowerUP Roulette, described as boasting "world-class features and immersive gameplay for customers to enjoy." 

Bally's Interactive is the digital arm of global casino and entertainment company Bally's Corporation, which in addition to its land-based casino operations is eyeing a growing omnichannel presence of sports betting and iGaming offerings. With several physical casinos in the US, Bally's also oversees online brands such as Vera&John, Jackpotjoy and Virgin Games.  

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: "I can say from experience that Bally's Interactive is a wonderfully creative and collaborative team who share our commitment to player entertainment and protection. I'm excited to continue strengthening our productive partnership together.  

"With Pragmatic Play's leading Live Casino portfolio being made available to Bally's in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games."  

Simon Field, Director of Live Casino Strategy and Development at Bally's Interactive, said: "Pragmatic Play has some of the most instantly recognizable Live Casino games on the market and with such an expansive, thrilling portfolio, we couldn't be happier to be able to provide its content to our players. 

"It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we're confident our customers will thoroughly enjoy these new arrivals!"

The deal comes as Pragmatic Play keeps expanding its Live Casino portfolio. Last week, the supplier launched a localized Roulette table for operators in Brazil.

Creating its first Brazilian Portuguese-language version of its Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K view which Brazilian operators will now benefit from.