FanDuel marks Responsible Gaming Education Month with new ambassadors, awareness initiatives

US sports betting giant FanDuel is marking the occasion of Responsible Gaming Education Month (September) by unveiling investments in its advocacy efforts for responsible gaming.  

As part of its new initiatives, soccer icon Carli Lloyd and rising golf star Tom Kim are added as FanDuel Responsible Gaming Ambassadors. They will join sports radio and television personality and problem gambling advocate Craig Carton who was appointed as its first national responsible gaming ambassador in September 2021.

In addition, the operator is also introducing a series of new initiatives that will leverage a combination of talent, content, and partnerships to further the company's efforts to educate fans on the importance of playing responsibly.

New ambassador Tom Kim

Both Lloyd and Kim will partner with FanDuel to raise awareness of the importance of responsible play and the tools that FanDuel provides to bettors to manage their play, including deposit limits, wager limits, and time limits, the company said. They will appear in future responsible gaming content and join Carton, as well as NFL legend Rob Gronkowski and Kay Adams, Host of FanDuel TV's Up & Adams, in bespoke advertising to promote responsible play.

"I am excited to be joining the FanDuel team as a Responsible Gaming Ambassador," said Lloyd. "As sports gambling continues to become more accessible, I think it is critical fans adopt a mindset that gambling is supposed to be a form of entertainment and that tools are available to them within the FanDuel Sportsbook app to stay in control of the way they play. I'm eager to help my fellow ambassadors spread the word on the Play Well lifestyle."



"When evaluating a potential partnership with FanDuel, I knew I wanted to be able to use my platform to advocate for responsible play. It is clear everyone at FanDuel takes responsible gaming seriously, and I am proud to join their team as a Responsible Gaming Ambassador and raise awareness among my fans, especially those around my age, and the golf community on and off the course," said Kim.

The company also said it will premiere its new responsible gaming advertising campaign this month. It's the second part of FanDuel's first bespoke television creative entitled "The System", with a new iteration created by the company's internal creative team. The multi-media campaign will air throughout the football season. The advertising promotes FanDuel's Play Well tools like wager and time limits that customers can set up for responsible gaming play.

FanDuel also recently paired Carton, host of FS1's The Carton Show, with NFL's Rob Gronkowski and FanDuel TV host Kay Adams together on new responsible gaming content for fans, including a podcast-style discussion about problem gambling and its associated risks.

During the series, the stars will discuss the tools and resources available to help fans stay in control of their gambling. In addition, the trio will be featured in a new social series entitled "FanDuel FanDial" where they will be live calling and surprising fans with video calls. All content will be featured on FanDuel social media channels in the coming weeks.

FanDuel also announced a partnership with Front Office Sports to launch a free responsible gaming educational course housed within Front Office Sports' Learning platform in early 2024. The course will cover the fundamentals of responsible play and the ever-changing sportsbook industry.

Lastly, on September 26, FanDuel will hold its second annual Play Well Day, hosted in New York City and broadcast to company employees across the globe. This employee-only event will focus on the company's commitment to building "a culture that is always focused on customer protection," and will include all-day seminars with both FanDuel executives and industry leaders.

Alison Kutler, FanDuel Sustainability and Responsible Gaming Vice President

"FanDuel remains steadfast in its commitment to promoting responsible gaming, and we're thrilled to be rolling out this series of programming to mark Responsible Gaming Education Month," said Alison Kutler, FanDuel Sustainability and Responsible Gaming Vice President.

"Bringing Carli and Tom on as RG ambassadors who can spread the message of safer play combined with debuting new advertising, social media content and a Front Office Sports training, highlight how we want to elevate the standard for operator efforts on responsible gaming."

As per the company, all of these initiatives play a key role in its parent firm Flutter Entertainment's global sustainability strategy, the Positive Impact Plan. Flutter has set a goal for 50% of online customers globally to be using a responsible gaming tool by the end of 2026.