Pragmatic Play partners with 1xBet to launch dedicate live casino game show Wheel of Luck

iGaming content provider Pragmatic Play has expanded its partnership with online casino 1xBet to deliver a bespoke Live Casino game show called Wheel of Luck. The supplier noted that the customized version for 1xBet is based on its popular Mega Wheel game show.

This adds to the operator’s existing collection of Live Casino games from Pragmatic Play, with 1xBet being among the first brands to take its suite of Live Casino content in addition to its entire portfolio of slots, bingo, and scratch cards. 

The exclusive, bespoke product is the latest element of customization to be delivered by Pragmatic Play, alongside its offering of dedicated studios, customizable tables, and "unique" branded gaming experiences, to elevate Live Casino for operators looking for tailored solutions to engage players. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We continue to achieve great things with 1xBet since they became one of our first partners to launch Pragmatic Play’s full suite of Live Casino content.”

She added: “Wheel of Luck is an exciting new game show crafted especially for the brand. Our collaboration with the 1xBet team allowed us to adapt our beloved Mega Wheel format to deliver a one-of-a-kind version that ensures their players get a seamless gaming experience that is integrated with their branding.”  

Maria G at 1xBet said: “Pragmatic Play has delivered exceptional, player-favorite Live dealer products for us since we took its Live Casino portfolio four years ago, and this will only be strengthened with our very own bespoke game.”

She added: “We are thrilled with the final product and look forward to further growing our Live games customer base with this engaging new release.”