"FBM's participation in G2E Las Vegas is the peak of the entrance strategy we defined for the US market"

FBM is all set to showcase its latest innovations at this year's Global Gaming Expo (G2E) in Las Vegas, to be held October 9-12 at The Venetian Expo. Ahead of the event, Renato Almeida, Director at FBM, provides Yogonet insights into the company's offerings and expansion strategy.

At G2E 2023, FBM is poised to unveil new products for the land-based sector on the very first day of the meeting. But with the company also eyeing further expansion in the online segment, FBMDS, its iGaming division, will also highlight its latest novelties at the summit, showcasing the strength of the company's omnichannel portfolio.

FBM is participating in G2E this year. What are the key highlights and offerings that FBM plans to showcase at the event? 

FBM is bringing new products to display in both land-based and online segments. Starting with the physical casinos, we will announce a new cabinet and a new slots product on the very first day of the event. These two novelties will be the main highlights of a diverse land-based offer that contains also entertaining video bingos from the Progressive Series collection and slots games from the Easy$Link, Mythic Link, FBM Spin & Win and Jí Hǎo Link packs.

In the online universe, visitors can expect incredible iGaming experiences. Besides FBMDS' world-leading video bingos, the two slots from the Golden Mystery pack, the debut of Champion Tales on American Soil, and the friendly gameplay of the Top+Plus table games collection promise to enchant online casino games fans. 

All these fantastic entertainment solutions will be available in an appealing and welcoming booth prepared by FBM, where light takes, once again, a predominant role in creating the perfect atmosphere for pleasant gaming trials and networking sessions.

Will the new products for the land-based sector be at the forefront of the showcase?

Yes, the focus is the double debut we prepared for the land-based universe on the first day. The new FBM cabinet and slots products are tied and promise to bring exciting thrills and gaming experiences. 

But that is not all. The recent launches of the Legendary Ace slot (the second game from the Golden Mystery pack) and the crash game Champion Tales in international tradeshows are two examples of brand-new online casino products launched by FBMDS that will be in exhibition and ready to provide great moments to the iGaming fans attending the event. 

Besides these captivating products, FBM plans to engage with industry professionals and potential clients following the brand's usual recipe: a smile on the face and a friendly posture to invite all visitors to try the incredible games from the land-based or online casino portfolios or know more about the FBM cabinet selection.

FBM made its debut in the United States this year, launching in Florida. Can you share more about this entry into the U.S. market and the response you've received from American players and customers thus far?

The feedback has been positive so far. We joined this market in Florida with a limited offer of products, and the American players' response was very good. Meanwhile, we expanded our portfolio by exhibiting new games during the OIGA Conference and Tradeshow and, once again, met visitors’ expectations.

Our participation in G2E Las Vegas is the peak of the entrance strategy defined for the US market, and we are very optimistic about the diverse set of products we are bringing for this event. The plan is to keep diversifying the games offered for this market and increase FBM’s presence in the American casino scene so we can continue this journey of steady and sustainable expansion we started in May of 2023.

The event also draws a big audience from LatAm, another region where FBM has a growing presence. What markets are you targeting at the expo?

This event is perfectly aligned with FBM's global ambitions. G2E Las Vegas is, for sure, one of the top events in the annual calendar of the casino industry and gathers professionals from different regions across the globe.

For FBM, this edition has a special meaning due to our expansion moves in the US. However, we intend to leverage the full potential that G2E Las Vegas has to offer as a platform with global reach. 

We will, certainly, have current and potential clients from the US and the LATAM, Asian and European countries where we have active operations, visiting our booth to know in first-hand the novelties we are bringing in the future. But our ambitions go beyond this, and FBM is open to studying and exploring business opportunities in current or new markets of operation that may result from the productive networking sessions of G2E Las Vegas.

FBM has described its expansion strategy as "interpreting the evolution of the market and anticipating new trends." Could you give some insights into how FBM plans to stay ahead of industry trends and evolving player preferences?

The anticipation of the market needs by FBM is ensured by permanent contact with all agents involved in a casino operation, from casino operators to technological partners and players themselves. The dedicated and uncomplicated customer support is one of FBM’s distinctive marks in the casino industry and the foundation allowing us to answer clients’ expectations with reliable, innovative, and high-quality products.

The novelties that FBM will exhibit at G2E Las Vegas are examples of how the group materializes its commitment to using the latest technologies in order to provide profitable and high-quality products for casino operators and joyful and dazzling entertainment sessions to players.

What role will FBMDS play at the showcase?

FBM is taking the spotlight of G2E Las Vegas as a group. We understand the differences and specifics of each market segment and prepared a strong display of products for the attendees on both land-based and online universes. We are very confident that both FBM and FBMDS brands will shine during the event with their innovative portfolios of products. 

FBMDS will display over 80 innovative and customized online casino games at booth 2848. Leading this impressive selection is an incredible collection of video bingos with engaging game mechanics and fantastic features, including popular titles such as Multi Mega, Viva Mexico or Plus 3. The non-traditional offer is another highlight on the FBMDS portfolio with the fantastic and rewarding trips offered by the crash game Champion Tales. 

The diverse set of slots and the new-generation table games complement the online casino gaming offer of FBMDS for G2E Las Vegas. In the first segment, The Lucky Gazette and Legendary Ace slots promise to catch the visitors' attention by involving them in the compelling crime story of the Golden Mystery pack. In the table games category, online players will be dazzled with the intuitive, mobile-friendly, and profitable gameplay of Top+Plus Blackjack, Baccarat and Banca Francesa.

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