SharpLink Gaming, SB22 team up for AI-powered sports fan activation solution for US operators

Online gaming conversion solutions provider SharpLink Gaming and SB22 announced that the companies have joined forces with a solution built specifically for U.S. sports betting and iGaming operators.

The agreement calls for the full integration of SharpLink's proprietary C4 BetSense, an AI-powered audience acquisition technology, with SB22's GLI-33 Certified Fi22 sports betting platform.

Rob Phythian, SharpLink CEO, stated: "Billions of dollars in recurring revenue is being generated in the U.S. sports betting market annually using outdated and repurposed betting platforms originally designed for the European sports betting market years ago."

"SharpLink and SB22 have teamed to exploit the power of SharpLink's innovative C4 BetSense through its full integration with SB22's next-generation sports betting platform."

The partnership is aimed to:

• promote fan activation and retention offers that are personalized and relevant to each user's individual sports passions, betting preferences and styles of betting;
• inspire calls to action that are expected to result in more pronounced fan engagement and retention rates for operators;
• deliver superior online user experiences that, in turn, inspire players to return more frequently to an operator's mobile app to engage in the fun and gameplay; and
• provide operators with what is expected to be notably higher rakes of bets wagered through the turkey platform.

Continuing, Phythian added: "Building and launching a sportsbook takes tremendous time and money, but that is only part of the battle. You then have to get people to download and use the app to place their bets in a highly competitive market."

"By teaming with other industry pioneers that are investing in this high growth market, SharpLink is confident that the financial impact we can deliver for forward-thinking sportsbook and casino operators could potentially be profound, unleashing entirely new levels of revenue generation and profitability as the emerging U.S. sports betting market continues to scale and flourish."

According to the company, SB22's fully customizable platform is expected to empower sportsbook and casino operators with the ability to scale their fan activation strategies, driving material revenue growth.

Completely integrated from the ground-up, it is billed as "the first mobile-centric, iOS-and Android-native, fully automated, AI-powered, cloud-capable and VR/AR-ready sports betting platform on the market."

"The team at SharpLink has a long history of being industry modernizers and are known experts in data-driven fan engagement, retention and conversion," said Vik Shretha, SB22's Chief Operating Officer.

"As SB22 works towards enriching and enhancing the capabilities of our platform, it is through teaming with companies like SharpLink that will enable us to leapfrog the prevailing conventions of legacy sports betting technologies and create and deliver vibrant solutions that actually move the needle in a big way for operators in the U.S."

SharpLink and SB22 have commenced with integrating C4 BetSense into SB22's tech stack and expect to test the solution beginning at the mid-way point of the 2023/2024 NFL season and continuing through the 2024 NCAA March Madness season.