Alpha Affiliates sees 20% upsurge in new partners this year, achieving 15,000+ partners across 50 countries

iGaming affiliate partner program Alpha Affiliates, which is celebrating its 13th anniversary this year, has announced a series of significant milestone achievements in 2023. The company says its dedication to providing "outstanding affiliate services for the iGaming community" has resulted in growth and recognition on "both a national and international scale," achieving over 15,000 partners across more than 50 countries and over 2 million players worldwide.

2023 was a year of expansion for Alpha Affiliates, with the company witnessing a 20% upsurge in new partners this year. The company notes that it expanded its affiliate community, establishing connections with new, high-performing webmasters while also strengthening relationships with existing partners. 

Alpha Affiliates attributes these relationships to their recent growth, which allowed for a wide-spanning reach in over 50 countries worldwide and strengthened Alpha Affiliates’ position in global markets.

The company further said that its growth comes as a result of Alpha Affiliates’ newly introduced, and enhanced, product portfolio consisting of new iGaming brands, including Spinch, Rakoo, and Casino Infinity, and revamped existing products, to cater to diverse player preferences across online casinos and sports betting platforms. 

All of these products will be displayed at SiGMA Malta in November, where Alpha Affiliates has confirmed its attendance, allowing attendees to meet the team and discover the company’s “second-to-none” approach to affiliate marketing.

Innovation remains a priority focus in 2023 for Alpha Affiliates, which states that it has continued to invest in "cutting-edge" technologies and analytical tools to provide affiliates with comprehensive data insights and drive traffic, and conversions with innovative marketing strategies. 

Its goal is to ensure maximum ROI through Alpha Affiliates’ data-driven approach to optimize user acquisition, all while complying with iGaming regulations across countries. The company’s efforts in this sector have been recognized by Affpapa, who have awarded it the title of “Affiliate Network of the Year”.

As part of Alpha Affiliate’s celebration of recent achievements, the company held its 13th anniversary "Alpha Party" in Cyprus last month. And earlier this month, the company announced the launch of its  'Affiliate Race'. The promotional race will begin on October 15th and will run to December 25th, giving the company's partners the chance to compete for prizes and a spot in the Alpha Affiliates Hall of Fame, with over €200,000 ($210,461) up for grabs.

In the coming year, Alpha Affiliates plans to strengthen its global reach and partner network, expanding into LATAM markets with WinToro, Alpha Affiliate’s new Sportsbook offer, and helping affiliates achieve their growth and revenue potential with an increasing product portfolio.

Boris Pashnev, Head of Affiliates, commented: "We’re extremely proud and humbled to have achieved all that we have in the past year. This success is evidence of our hard work in our industry, allowing us to achieve a very successful year with incredible growth, welcoming new Alpha Affiliates members.

"We will continue to provide the best affiliate service for our partners while ensuring we are continuously growing and developing to better service the industry and celebrate more milestones ahead."