Inspired partners with NBA to develop Virtual Sports betting offering

B2B gaming technology and solutions provider Inspired Entertainment has signed an agreement with the National Basketball Association (NBA), securing rights to develop Virtual Sports games centered around the league’s archived footage.

The NBA-themed virtual sports offerings will provide fans the ability to wager on teams in fast-paced matchups. Users will have many of the same wagering options as a standard sportsbook including money line bets, over/under total score, and more.

The NBA-themed Virtual Sports will include a variety of NBA imagery, including NBA archived footage and all 30 team logos, as well as during NBA All-Star, NBA Playoffs, and NBA Finals. 

“We are thrilled to offer basketball fans worldwide the one-of-a-kind experience of a Virtual Sports NBA game. Our use of archived NBA footage will produce a truly distinct Virtual Sports offering, complete with fresh gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season,” stated Brooks Pierce, Inspired's President and CEO.

“Our partnership with the NBA allows us to provide an incredible offering that elevates our customers' brands and expands their reach to millions of basketball enthusiasts worldwide.”

Inspired's Virtual Sports currently appeal to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries.

“Virtual sports gaming continues to grow in popularity across the globe. We’re excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action," said Kuljeet Sindhar, Associate Vice President of International Gaming and data Ventures at the NBA. 

"Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world."

The company recently announced that it will showcase its portfolio of sporting licenses and cross-platform content at this year’s Global Gaming Expo (G2E) at The Venetian in Las Vegas, taking place this week from October 10 to 13. Among the products, Inspired said it will unveil the first-ever NFL-themed Virtual Sports offering, V-Play NFL, at the expo. The company will be featuring its suite of content at Booth #4216.