Kambi strengthens Netherlands presence by partnering with operator 711

Sports betting technology provider Kambi Group has established a strategic partnership with operator 711, an online casino company based in the Netherlands.

This long-term agreement marks the beginning of a collaboration in which Kambi will provide 711 with a complete suite of sports betting solutions, including its platform, products such as Bet Builder, and artificial intelligence-driven trading features.

Holder of a Dutch license for online casino operations, 711 has witnessed remarkable growth since its launch on the regulated market in the Netherlands last year. The company now intends to seek an extension of its license from the Dutch regulatory authority, Kansspelautoriteit, to include sports betting services among its operations.

The operator plans to capitalize on its already established brand sponsorship agreements with several Dutch soccer clubs, such as Excelsior Rotterdam, Telstar and FC Emmen. By partnering with Kambi and launching sports betting, the company intends to strengthen its presence and reinforce its position in the online betting market in the Netherlands.

Kristian Nylén, Kambi CEO and Co-founder

Kristian Nylén, Kambi CEO and Co-founder, said: “We are pleased to have partnered with 711 to power the launch of their first sportsbook in the Netherlands.

"This agreement strengthens Kambi’s position in one of Europe’s key regulated markets and we are confident that our complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”

Gilles de Backer, COO of 711

Gilles de Backer, COO of 711, said: “711 online casino has achieved strong growth since we debuted in the Netherlands last year and it became clear that sports betting would be an important next step in the brand’s journey."

"By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”