Rivalry unveils custom-branded slots category on its interactive platform Casino.exe

Canadian betting and media company Rivalry has released a custom-branded slots category on its interactive casino platform, Casino.exe. The slot products have been catered specifically towards Millenial and Gen Z audiences, according to a press release. Rivalry’s slots category is now available in most of its international markets and will be released in Ontario in the coming weeks.

The Rivalry Slots content is hosted on a nostalgic, Y2K-style platform, featuring fonts and layouts reminiscent of internet websites from the early 2000s. As well as a library of slot games, the site also has a range of interactive features and easter eggs for users to find.

The release will add more than two dozen slot-style games to Rivalry’s casino offering, which generated CAD 57.5 million ($42.3 million) in betting handle in Q2, 2023. The addition of slots will support greater capture and retention of the iGaming audience, which is estimated to be approximately 14% larger than online sports betting on a global basis, according to studies cited by the company.

Steven Salz

Steven Salz, Co-Founder and CEO of Rivalry, said: "Rivalry's entry into the casino segment last year has quickly grown into a meaningful source of player activity and revenue. Slots are far-and-away one of the most popular online casino genres and will markedly complement our existing iGaming offering in terms of both betting handle and player satisfaction."

"We’ve also maintained our high product standard by uniquely incorporating slots into our proprietary Casino.exe platform, which will allow us to continue scaling our iGaming catalog without compromising the premium experiences that users come to Rivalry for," he added.

Meanwhile, David King, Director of Product Design of Rivalry, added: "Our product philosophy is at its core about creating fundamentally entertaining experiences." 

"Rivalry Slots delivers that entertainment factor by wrapping an ordinary product in design nostalgia to not only be relevant to a young Millennial or Gen Z customer but also strategically differentiate our offering from the countless other online casinos players have to choose from," he concluded.