BGaming partners with Maxbet to expand presence in the Serbian market

iGaming content provider BGaming has announced a partnership with Serbian operator Maxbet to integrate its games portfolio on the platform. According to the slot studio, this agreement will help consolidate BGaming's presence in the Serbian market, where Maxbet has operated for the past 30 years.

Under the agreement, BGaming will deliver more than 100 games optimized for mobile devices, covering both recent releases such as Bone Bonanza and Maneki 88 Fortunes, as well as popular titles such as Gemhalla, Bonanza Billion and Elvis Frog.

These games will be made available to Maxbet players and will also cover the company's audience in Bosnia, Montenegro and North Macedonia. This announcement comes hot on the heels of the news of Maxbet's acquisition by betting giant Flutter Entertainment, in a $149 million deal unveiled last month.

Olga Levshina, CCO at BGaming, said: "Our new content deal with Maxbet could not have come at a better time, as the top operator continues to follow an impressive growth trajectory."

“We have no doubt Maxbet’s players will love all that our portfolio has to offer and look forward to a successful partnership going forward.”

Olga Levshina, CCO at BGaming

Vukašin Marelj, Head of Online Casino at Maxbet, added: "BGaming is one of the fastest-growing providers in the iGaming industry. Their games are modern with a lot of features."

"Also, in their portfolio, they have crash games, Megaways and Bonus Buy games. This is a paradise for any player. I am happy because I cooperate with this team!"