GiG extends affiliate marketing compliance services agreement with Betway

iGaming technology supplier Gaming Innovation Group (GiG) has extended its agreement with online betting and gaming brand Betway for the provision of its automated affiliate marketing compliance and screening tool, GiG Comply.

Described as a proactive tool that helps ensure affiliate partners are fully aligned with all brand and responsible gaming requirements, GiG Comply’s automated software solution enables Betway to ensure regulatory compliance in multiple jurisdictions across the world.

GiG Comply works by using its rules engine to analyze affiliates’ campaigns and provide Betway with the promotional content that is being used in its promotions.

GiG added that the solution has "proved its flexibility in Betway’s markets around the world," allowing the operator to set up its own criteria and checklist parameters that can be tailored to cover any market-specific requirements, guaranteeing they remain compliant in different regions.

Jonas Warrer, CEO of the GiG group, said: “Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations.”

Anthony Werkman, CEO of Betway Group

Anthony Werkman, CEO of Betway Group, said: “We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions.

"This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible.”