Inspired onboards Ian Freeman as new Chief Commercial Officer of Virtual Sports

Inspired Entertainment has named Ian Freeman as its new Chief Commercial Officer of Virtuals effective November 16. His responsibilities will include the innovation, delivery, and growth of Inspired’s Virtual Sports products.

Freeman succeeds Steve Rogers, who after 25 years with Inspired stepped down "to pursue other opportunities." The company described him as a seasoned industry veteran with more than two decades of experience in sports and iGaming. He has held key leadership positions in global gaming and technology, working with top companies in the industry.

Most recently, Freeman served as Chief Revenue Officer for FSBTech, a sports and iGaming platform provider. He focused on driving customer acquisition and retention, revenue growth, and global market expansion, including launches in Ontario and South Africa.

Prior, he served as Vice President Global Business Development & Commercial at IGT PlayDigital, where he was instrumental in the rollout of IGT PlaySports across North America and helped drive the commercial growth of IGT PlayDigital’s iGaming content portfolio worldwide.

His career also includes a five-year tenure at Kambi, sports betting technology provider, where he served as Chief Commercial Officer and was a member of the executive management team that navigated the company's successful IPO.

"Ian’s extensive background in the sports betting industry, including leadership roles at Kambi, IGT, and FSBTech as Chief Revenue Officer, is invaluable to our team," said Brooks Pierce, President and CEO at Inspired Entertainment.

"With a proven track record in commercial, operational, and technical areas, Ian brings the perfect balance of capabilities needed to elevate our Virtual Sports business to the next level. Virtual Sports is a key driver of the growth strategy of Inspired and we are excited to add Ian to this key leadership role."

“I would like to thank Steve for his many contributions to the company over the years. He has been a big part of our success. We wish him all the best in his future endeavors,” added Pierce.

Freeman received a BA (HONS) in Business Administration from the University of Greenwich and holds an MBA (Dist.) from Ashridge Business School.