Online gaming conversion solutions provider SharpLink Gaming has announced the official launch of SharpLinkHQ.com, which it describes as ‘the definitive online source’ for sports betting news and information, free-to-play games, betting tools, live odds, offers, and educational insights for US sports fans.
Rob Phythian, Chief Executive Officer of SharpLink, stated: "We are very proud to be unveiling what we believe is the ideal online destination for US sports fans, as well as our newest revenue channel that will ultimately unite and showcase SharpLink's advanced technologies, betting tools, and performance marketing capabilities comprising our company's core business-building platform."
He further noted that the website offers a mobile-first user experience and that it will continue to evolve over the next six to 12 months by offering more tools and interactive features, plus additional integration of the company’s AI-enabled C4 BetSense technology.
SharpLinkHQ.com promises to deliver individual sports fans "highly personalized" content and betting recommendations that, according to Pythian, will "deeply resonate with their unique sports passions and demonstrated betting styles."
He added: "Moreover, SharpLink looks forward to leveraging our new flagship site to benefit from cross-promotional opportunities between all SharpLink business units, including linking promos and offers and driving sticky traffic to our proprietary fantasy sports and free-to-play properties with full betting integration built-in."
"With the goals of accelerating audience growth; materially improving the entertainment value and ease of betting for sports betting enthusiasts; and fueling revenue growth momentum through more meaningful engagement and retention of our users and their conversion to sports bettors residing in states where sports betting has been legalized, SharpLinkHQ is expected to become a core customer acquisition strategy for our company and our trusted business partners," concluded Phythian.
In connection with the launch of SharpLinkHQ, the site is featuring SharpLink's proprietary Pro Football Survivor free-to-play game, produced by the company's Sports Gaming Client Services group.
Competing for a cash prize of $5,000, contestants pick one team each week that they believe will win its match-up, beginning in week 7, to survive longer than any other player by making the most consecutive correct picks through the end of the season. However, once a player has picked a team to win, they can no longer pick that same team again.
SharpLink has also partnered with numerous US sportsbooks and casino operators to provide a range of promotional offers; and the company has assembled a team of experienced US sports journalists to produce news, insights, and analysis on upcoming sporting events for daily features on SharpLinkHQ.