Soft2Bet to showcase motivational engineering solutions at SiGMA Malta Europe 2023

B2B casino and sportsbook platform provider Soft2Bet has announced that it will showcase its latest gamification products and innovations at this year’s SiGMA Malta Europe from 14-16 November. The company is also shortlisted for the SiGMA Europe Awards, to be held within the framework of the event, in the "Responsible Gaming 2023" category.

Soft2Bet continues to expand with a focus on Motivational Engineering (gamification technologies) and localization with recent licenses in Italy, Romania and Greece. The company stated that it is looking forward to sharing insights it has gained through these activities with visitors at the expo.

Via a press release, Soft2Bet stated that it will bring "a truly exciting experience" to SiGMA Europe with a two-story stand, inviting visitors to "immerse" themselves in the brand's ecosystem.

From wide open spaces with big LED screens to private meeting rooms hidden in the stand's interior corridors, the booth is designed to provide guests a comprehensive contact with Soft2Bet.

Having already presented the company's technology to great acclaim during G2E in Las Vegas, Uri Poliavich, Soft2Bet CEO, will be presenting the keynote on the SiGMA/AGS Stage at 11.40 am on Wednesday 15 November, where he will explain how Motivation Engineering can boost business for Soft2Bet partners. 

Uri Poliavich commented: “I’m really excited to show how our Motivational Engineering technology helps our partners grow their revenues thanks to higher players’ engagement”

Soft2Bet has also been on an expansion drive in Europe and on Tuesday 14 November at 9 a.m., General Counsel David Yatom Hay will be discussing during the “Malta & EU” panel how Maltese companies can deal with the challenges presented by working in European markets.

Uri Poliavich, Soft2Bet CEO

Yatom Hay commented: “Despite a broad wave of regulation, our industry is still a young one and it is vital that we stay up-to-date and exchange ideas on the latest regulatory and legislative developments. I very much look forward to discussing these topics with friends and colleagues during SiGMA Malta Europe.”

Soft2Bet looks forward to welcoming existing partners and prospective ones at its brand-new stand 2145 at SiGMA Malta Europe 2023. To schedule a meeting, interested parties can contact Soft2Bet’s CBDO Martin Collins or send a message to [email protected].