Sports betting and iGaming operator BetMGM has announced the opening of a new retail sportsbook at Isleta Resort & Casino in Albuquerque. This partnership marks the launch of BetMGM's sports betting operations in New Mexico, its 28th market.
The BetMGM Sportsbook at Isleta is 4,900 square feet and features 35 television screens, along with two VIP sections. The sportsbook also includes five betting windows and four betting kiosks.
"This is an exciting moment for both Isleta Resort & Casino and those who enjoy the fun and excitement of sports betting. We believe we are 'Where the fun begins' when it comes to New Mexico Gaming," said Adrianna Jiron, Chief Operations Officer, Isleta Resort & Casino.
Adam Greenblatt, Chief Executive Officer of BetMGM, said: "It's a privilege to enter New Mexico and collaborate with Isleta Resort & Casino. We're confident sports fans will enjoy the world-class gameday experience that only BetMGM provides."
Adam Greenblatt, Chief Executive Officer, of BetMGM
Karl Waitner, Chief Executive Officer, of Isleta Resort & Casino, added: "Isleta Resort & Casino's goal is to constantly improve the consumer experience. Our new partnership with BetMGM makes unforgettable moments in sports even more personal, powerful, and fun."
The launch follows BetMGM's announcement of new partnerships in the past week. The operator has expanded its existing partnership with Sportradar for NBA optical tracking data to provide its customers with live markets and odds. Additionally, the brand has also extended its sports betting partnership with the NBA's Philadelphia 76ers.