Epom’s Analysis: How to succeed in gambling advertising with the outstream video ads

If we had to select an ad format that's a sure bet for success, it would be video advertising.

97% of marketers in gambling aim to or already use videos in their campaigns, and 91% of consumers want more online video content in their feed; the market is completely captivated by video ads.

Nothing’s strange: videos stick our eyes like magnets, and the blooming of TikTok and Instagram Reels only proves this point.

What’s Wrong with Video Ad Placements?

However, if you’re a small- or mid-sized betting advertiser/ad agency, you won’t have much luck with in-stream video ad placements. They will either:

• Be already sold to massive gambling advertisers.
• Have low availability due to the decreasing number of websites with video players
• Cost a fortune, due to the reasons above.

Video advertising in betting is no longer the same; to address these issues, Epom ad server updates its outstream video ad formats, and let’s talk about how these may help.

Outstream Videos: What Are They, What Are Their Benefits?

The difference between instream video ads and outstream ones is simple. Instream ads are placed inside the video player and are played with the sound on by default. When they launch, the main video is paused.

Outstream video ads are the ads living outside the main video players. They are played automatically and set on mute. Now, why is this beneficial for advertisers in betting?

1. Customisation

Since outstream video ads don’t require a standard video player, they can be changed to your heart’s content. The right customisation boosts average view time by at least 10%. 

2. Viewability

Outstream video ads don’t disrupt the user's experience, that’s why customers don’t rush to skip them immediately. On average, Epom’s betting clients report 25% longer view times of outstream video ads.

3. Compatibility

“One of the main reasons why our clients stick to outstream video ads is because they are compatible with the majority of video ad serving tags supported by Epom. Those include VPAID, VAST, and VMAP.” – Anton Ruin, CEO at Epom, claims.

Combine that with easier ad serving compared to instream video ads and good optimisation for mobiles, and you’ll be able to achieve a 7-10% higher CTR on average.

Are the Outstreams Ultimately Better?

With great power comes great responsibility, and this works for outstreams as well. If optimised poorly and placed wrong, they’ll deliver zero results and only spoil the public image of your betting brand.

Serve outstream video ads carefully, and you’ll conquer your audience’s hearts!