Las Vegas' Silver Sevens Casino to be renovated, rebranded as the Continental Hotel and Casino

Silver Sevens Hotel and Casino, just east of the Las Vegas Strip, will undergo a complete renovation and will be rebranded to The Continental Casino and Hotel, its operator Affinity Interactive (AI) has announced.

The revamped property will be characterized by a spectacular rooftop bar and lounge that will offer "breathtaking views of the dynamic Las Vegas skyline," and will mark the return of Pink Taco to Las Vegas as the flagship dining establishment.

The Continental Casino and Hotel will be "a nostalgic tribute to the golden area of Las Vegas," which will celebrate its legacy of excitement, approachability, and value, beloved by locals and visitors alike for gaming and hospitality, the operator said. 

The property's website calls the upcoming casino and hotel "a nod to a bygone era when gambling and hospitality establishments put the needs of their patrons first.” The resurrected brand will provide what it calls "a local flavor that embodies feelings of safety, excitement, accessibility, and friendliness."

Big news Las Vegas! @SilverSevensLV will soon transform into The Continental Casino & Hotel, complete with a breathtaking rooftop bar and lounge, and the highly anticipated return of Pink Taco to Vegas.

Get a closer look at https://t.co/G7ByeoGbE8#TheContinental #LasVegas pic.twitter.com/D1q5Qr5R3S

— Silver Sevens Casino (@SilverSevensLV) November 9, 2023

The operator said that the overall guest experience will be enhanced with “substantial investments in gaming offerings” and by introducing a range of dining options. Notably, after a six-year absence, the renowned Pink Taco brand will return to Las Vegas.

Pink Taco was born of local culture and shaped by the spirit of rock and roll, says Affinity Interactive. "With every salted rim, Pink Taco is redefining the dining industry – crafting an experience that is daringly imaginative, unapologetically authentic, and 100% unfiltered," it noted. The menu boasts soft tacos and crafted beverages.

“This marks an exciting chapter for our property and company, aligning with our upcoming ZCG/Scuderia Ferrari Team Partner Fan Zone event for the Las Vegas Grand Prix. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history,” said Andrei Scrivens, Chief Executive Officer of Affinity Interactive.

“The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination.”

The original Continental in Las Vegas closed down over 20 years ago. The new Continental Hotel and Casino is set to make its debut in 2025, with an expanded gaming floor and outdoor gaming options.