William Hill partners with Dizplay to power its Betting TV service with retal-time scores, betting odds

William Hill has partnered with the Dizplai platform to enhance and power both its William Hill TV output in its retail estate, along with its online Betting TV service, with real-time scores, updates and betting odds

The partnership launches with football, featuring new graphics to keep customers informed about the happenings in the English Premier League, Championship, Leagues One and Two, Scottish Premiership, Bundesliga, Serie A, La Liga, Ligue 1, as well as in the UEFA Champions League, Europa League, and Europa Conference League, utilizing data provided by Stats Perform.

The service merges Dizplai's HTML graphic capabilities with data sources, such as sports data and betting odds, along with engagement features - such as QR codes - to direct traffic to William Hill's digital properties, including its mobile app.

William Hill TV is available on screens within approximately 1350 William Hill outlets, as well as on Betting TV, accessible on computers and mobile devices. Future plans include the addition of more sports and engagement features.

According to the company, the service follows the increase in demand for new forms of live content around sports, offering a different perspective on the action depending on the context - in this case, for betting customers.

Ed Abis, Managing Director at Dizplai, said: “We are proud to be helping William Hill launch this new service for its customers. This new breed of dynamic, data-rich live content is exactly what the Dizplai platform has been designed to enable."

"We have greatly enjoyed the creative collaboration with the William Hill team in getting the service up and running, and look forward to innovating further in the months ahead.”

“We are very excited to launch this dynamic new service on Betting TV for our customers,” added Mark Chesworth, Head of Broadcast. “The ability to engage with our customers directly with live broadcast is critical to bringing them closer to the sports they love, and enriching their experience across our physical and online outlets.

"The collaboration with Dizplai has enabled us to launch high quality, dynamic real-time graphics quickly and efficiently. We are looking forward to innovating further by adding new sports, betting odds and more audience engagement features.”